CUBE

RegTech

CustomerGrowthMarketingManager

London, United Kingdom FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Customer Growth Marketing Manager at CUBE. Skills: Customer growth marketing, Revenue generation from existing customer base, Expansion, cross-sell, and upsell revenue, Customer engagement, Retention, Expansion, Advocacy, Product adoption, Customer value, Account-based marketing (ABM), Customer migrations, Integration of acquired customer bases, Customer analytics, Revenue-linked KPIs. Driving revenue generation from the existing customer base, with expansion, cross-sell, and upsell revenue as a”

What You'll Achieve.

Grows revenue within existing mid-market customers, and non-key enterprise accounts; Driving adoption, cross sell, upsell within existing customers and customers migrated from acquisitions; Ensuring CUBE realises the full commercial value of acquisitions and product innovation; Retaining and expanding migrated customers brought in through acquisition; Ensuring a seamless transition onto CUBE and accelerating their adoption, engagement, and long-term value; Supporting account-based engagement and tailored campaigns into larger customer accounts; Carries direct accountability for revenue generation from the existing customer base; Expansion, cross-sell, and upsell revenue as a primary target and KPI; Customer engagement; Retention; Expansion; Advocacy; Product adoption; Customer value; Pipeline contribution; Expansion revenue; Retention; Engagement metrics; Commercial outcomes

Industry & Context.

RegTech

What They're Looking For.

Must Have

Experience in customer lifecycle, retention, or growth marketing within B2B SaaS., Understanding of customer journeys, behavioural triggers, and lifecycle automation., Proficiency with marketing automation, CRM, and customer analytics tools., Experience building or running customer advocacy and reference programmes, including case studies, testimonials, and speaker development., Ability to translate product capabilities into compelling customer value propositions., Experience designing and running account-based marketing (ABM) programmes or targeted campaigns into enterprise accounts., Stakeholder management and cross-functional collaboration skills, with the ability to align Customer Success, Sales, Product, and Marketing around shared growth goals., Analytical skills and a commercial mindset, comfortable owning and reporting on revenue-linked KPIs such as expansion revenue, retention, and pipeline contribution.

Nice to Have

Experience supporting customer migrations or the integration of acquired customer bases a bonus, with a understanding of how to drive adoption during periods of change.

What You'll Do.

Driving revenue generation from the existing customer base

and upsell revenue as a primary KPI

Owning and executing customer growth marketing strategies focused on customer engagement

Developing and optimizing multi-channel lifecycle campaigns across email

and digital channels to drive product adoption and customer value

Supporting enterprise marketing activity through account-based marketing (ABM) programmes and tailored campaigns into priority customer accounts

Building targeted campaigns to support upsell

and customer expansion initiatives

Leading marketing activity supporting customer migrations and the integration of acquired customer bases

ensuring a seamless transition onto CUBE and rapid adoption of the platform

Analyzing customer behaviour

and usage data to identify trends

optimize engagement strategies

and improve campaign performance

Reporting on customer marketing performance against revenue-linked KPIs

including pipeline contribution

and engagement metrics

Creating compelling customer-focused content including case studies

and customer communications

Developing and managing customer advocacy and reference programmes

including case studies

and customer speaker opportunities

Developing and managing customer nurture journeys and automated workflows using CRM and marketing automation platforms

Managing the customer marketing budget and any associated agency or vendor relationships

ensuring efficient allocation against priority growth initiatives

Continuously testing and optimizing messaging

and campaign performance to improve customer engagement and commercial outcomes

How You'll Work.

Team & Collaboration

Partnering closely with Customer Success, Sales, Product, and Marketing teams to identify growth opportunities across the customer journey; Aligning Customer Success, Sales, Product, and Marketing around shared growth goals

Full Job Description

CUBE are a global RegTech business defining and implementing the gold standard of regulatory intelligence for the financial services industry. We deliver our services through intuitive SaaS solutions, powered by AI, to simplify the complex and everchanging world of compliance for our clients.    Why us? 🌍 CUBE is a globally recognized brand at the forefront of Regulatory Technology. Our industry-leading SaaS solutions are trusted by the world’s top financial institutions globally. 🚀 In 2024, we achieved over 50% growth, both organically and through two strategic acquisitions. We’re a fast-paced, high-performing team that thrives on pushing boundaries—continuously evolving our products, services, and operations. At CUBE, we don’t just keep up we stay ahead. 🌱 We believe our future is built by bold, ambitious individuals who are driven to make a real difference. Our “make it happen” culture empowers you to take ownership of your career and accelerate your personal and professional development from day one. 🌐 With over 700 CUBERs across 19 countries spanning EMEA, the Americas, and APAC, we operate as one team with a shared mission to transform regulatory compliance. Diversity, collaboration, and purpose are the heartbeat of our success. 💡 We were among the first to harness the power of AI in regulatory intelligence, and we continue to lead with our cutting-edge technology. At CUBE, You will work alongside some of the brightest minds in AI research and engineering in developing impactful solutions that are reshaping the world of regulatory compliance. Role Purpose Grows revenue within existing mid-market customers, and non-key enterprise accounts, by driving adoption, cross sell, upsell within existing customers and customers migrated from acquisitions to ensure CUBE realises the full commercial value of acquisitions and product innovation. This is a key role for customer growth and for retaining and expanding migrated customers brought in through acquisition, ens

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