CustomerEngagementLeadEP

**Job title** :_Customer Engagement Lead EP_ * _Location:_ _Istanbul_ **About the job** _The**Customer Engagement Lead** role is designed to focus exclusively on customer engagement at Turkey level. This role assumes paramount importance in directly engaging with customers, understanding their needs and preferences, and driving strategies that enhance customer satisfaction and loyalty._ **Main responsibilities** Lead and execute innovative customer engagement strategies within Turkey, prioritizing direct interactions with customers. The role aims to embody and advocate for a “Customer First” philosophy, ensuring that all engagement initiatives are deeply aligned with customer needs, thereby driving satisfaction and loyalty. * **Customer Engagement Strategy:** Develop and implement a comprehensive customer engagement strategy that prioritizes direct, meaningful interactions, leveraging insights to drive engagement and satisfaction * **Design customer journeys:** Ensure the personalization of customer interactions & content across channels * **Analyze touchpoints across the customer journey:** Leverage data to understand individual preferences and tailor the customer experience, ensuring a more personalized and relevant engagement * **Content Strategy Plan:** Develop the adapted content, on a glocal manner, in respect of the regulatory frame & in coordination with the dedicated partner functions (medical, regulatory...) * **Collaboration with Brand Leads:** Work closely with Brand Leads to ensure that engagement strategies complement and amplify brand strategies, align with the overall objectives * **Omni-Channel Engagement:** Utilize an omni-channel approach to engage customers across multiple platforms, ensuring consistency and personalization in all communications to meet customers where they are. * Map out the entire customer journey, identifying touchpoints across various channels. * Analyze how customers interact with the brand at each touchpoint and work to opt