CrossChannelPerformanceStrategist

The Cross-Channel Performance Strategist is responsible for developing and executing strategies to drive the performance and effectiveness of paid marketing campaigns across Programmatic, Meta, and Google Ads. They are experts in cross-channel paid advertising and utilize their knowledge to optimize campaigns, increase conversion rates, and improve ROI (Return on Investment). The Cross-Channel Performance Strategist stays up to date with industry trends, platform algorithms, and best practices to ensure the success of campaigns across Search, Performance Max, YouTube, Meta, and Programmatic channels. Note: This role requires working night shift hours from 6:30 PM to 3:30 AM. Key Responsibilities * **Develop and execute cross-channel strategies:** Plan, create, and implement effective campaign strategies across Programmatic, Meta, and Google Ads to drive traffic, increase conversions, and achieve business goals. * **Google Ads campaign management:** Plan, build, and optimize Search, Performance Max (PMax), and YouTube campaigns, including keyword strategy, bidding, asset groups, audience signals, and creative variations to maximize ROAS and deliver against client KPIs. * **Meta Ads campaign management:** Plan, build, and optimize campaigns across Meta platforms (Facebook, Instagram) covering objectives from awareness to conversion, leveraging audience segmentation, lookalikes, custom audiences, dynamic creative, and Advantage+ campaigns. * **Programmatic campaign management:** Set up, run, and optimize programmatic campaigns across display, video, and native channels, including bid strategy, creative rotation, audience targeting, contextual targeting, inventory selection, and viewability monitoring. * **Google Tag Manager implementation:** Implement, configure, and maintain Google Tag Manager (GTM) deployments — including triggers, variables, tags, dataLayer configuration, and custom events — to ensure accurate data capture across all marketing channels and platforms