Betty
Entertainment
CROManager
Neural analysis suggests this role is
optimal for Senior candidates.
“CRO Manager at Betty. Skills: CRO, Experimentation, Funnel optimization. Own registration completion. Diagnose registration flows”
What You'll Achieve.
Get more people to finish registration; Optimize home and landing pages; Reduce friction on deposit path
Industry & Context.
Root cause analysis; Troubleshooting; Data analysis
What They're Looking For.
Must Have
6+ years CRO or experimentation, Optimize web and native mobile apps, Understand registration flows across platforms, Understand payment flows across platforms, Experiment design, A/B testing, Multivariate testing, Sample sizing, Guardrail metrics, Honest result reading, Hands-on analytics, GA, Tableau, Clean event tracking, GTM, Segment, Measure tests end to end, Design experiments, Specify experiments for engineers, Own analysis, Grasp user behavior, Grasp UX, Grasp decision-making psychology, Communication skills, Influence cross-functional teams, Results-oriented mindset, Rigorous thinking, Shipping
Nice to Have
Familiarity with KYC, Familiarity with identity-verification friction, Online gaming experience, Fintech experience, E-commerce experience, SQL, Familiarity with AGCO rules, Familiarity with Ontario iGaming rules
What You'll Do.
Own registration completion
Diagnose registration flows
Fix registration flows
Own visit to registration start
Optimize landing pages
Tailor experience by traffic source
Tailor experience by campaign
Tailor experience by device
Own deposit conversion
Reduce friction to deposit
Own experiment pipeline
Turn funnel data into hypotheses
Design multivariate tests
Write specs for development team
Prioritize high-impact tests
Keep library of learnings
Present recommendations
How You'll Work.
Team & Collaboration
Cross-functional teams; Shared development team; Stakeholder alignment
Communication Scope
Reporting; Presentations
Process & Methodology
Roadmap planning
Full Job Description
About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more About the role: We're looking for a senior, hands-on CRO Lead to own the acquisition funnel - from a visitor's first landing through to their first deposit. This is an individual-contributor role focused on execution: you design the experiments, spec them for a shared development team to build, and measure the results yourself. Your flagship goal is getting more people who start registering to finish, across all three platforms: iOS app, Android app, and Web. Key Responsibilities Own registration completion, by platform (flagship): drive registration-start to registration-complete on iOS app, Android app, and Web, diagnosing and fixing each flow on its own terms, including Ontario identity-verification friction. Own visit to registration-start: optimize the home and landing pages so more visitors begin registering, tailoring the experience by traffic source, campaign, and device where it moves the number. Own deposit conversion: reduce friction on the path from registration to first deposit, working with Payments on methods and flow. Own the experiment pipeline: turn funnel data into hypotheses, design A/B and
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