Future Publishing
specialist media
CROLead
“CRO Lead at Future Publishing. Skills: CRO, experimentation, analytics, user journey optimisation. Establish CRO program. Coordinate CRO program”
What You'll Achieve.
improving CAC efficiency; increasing LTV; driving higher conversion rates; increasing test velocity
Industry & Context.
hypothesis-driven optimisation
What They're Looking For.
Must Have
Proven experience building and scaling full-funnel CRO and experimentation programs within high-growth digital businesses, Expertise in A testing platforms (Optimizely, VWO, AB Tasty, Adobe Target) and experimentation methodology, foundation in statistics, test design and hypothesis-driven optimisation, Proficiency with analytics tools (GA, Adobe Analytics) and behavioural analytics (Hotjar, ContentSquare, Glassbox), Solid understanding of UX/UI principles and behavioural psychology as they drive conversion and user retention, Able to translate complex data into compelling commercial narratives, Experience influencing cross-functional stakeholders and driving alignment
What You'll Do.
Establish CRO program
Coordinate CRO program
Improve CAC efficiency
Drive higher conversion rates
Increase test velocity
How You'll Work.
Team & Collaboration
influencing cross-functional stakeholders; driving alignment
Communication Scope
translate complex data into compelling commercial narratives
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