D2B
Marketing and Advertising
CRMailMarketingSpecialist
“CRMail Marketing Specialist at D2B. Skills: CRM programs, email marketing, customer data analysis, lifecycle journeys, customer retention, lifetime value, frequency, email and SMS campaigns. defining, building and scaling prominent CRM programs. ideate, build and optimise emails and lifecycle journeys”
What You'll Achieve.
accelerate the growth across our clients' edm channels; drive customer retention, lifetime value and frequency; contributes towards our clients’ growth; grow profitability
Industry & Context.
highly analytical; commercially minded; know how to turn customer data into clear, actionable strategy; Translate data into clear insights and actionable recommendations
What They're Looking For.
Must Have
3+ years experience in similar field, 3+ years experience in agency environment, Fluent in English, both written and spoken, Good knowledge of HTML/CSS, Hands-on experience with EDM and other CRM marketing tools
Nice to Have
Experience working with creative teams, including digital design, to prepare visual assets for campaigns
What You'll Do.
building and scaling prominent CRM programs
build and optimise emails and lifecycle journeys
management and evolution of automations
segments and customisation across all stages of the customer lifecycle
Continuously identify gaps and opportunities within the customer journey
and prioritise new initiatives
Set the roadmap for how CRM contributes towards our clients’ growth
Lead the planning and execution of all email and SMS campaigns
including product launches
promotions and key trading moments
Be proficient in design and various design tools or brief in design to our graphics team
Ensure campaigns are aligned to our clients audiences and brand tone of voice
Own CRM reporting and performance analysis across key metrics including revenue contribution
Translate data into clear insights and actionable recommendations
Stay up to date with latest CRM developments and bring new ideas to continuously improve performance
Ensure data hygiene and integrity as systems and the business evolve
Development of set processes in achieving the day-to-day tasks of the Email Marketing team
Assist in developing CRM strategy for our clients
Monitor and analyse results of email marketing campaigns
including monthly KPI reporting
Recommend and develop optimal campaign plans
formats and platforms to grow profitability
including creating action plans and strategies
Take ownership of the user journey
implementing strategies for all customer communication
How You'll Work.
Team & Collaboration
Collaborate with content and performance marketing teams to identify which offers to promote; Passionate team player, able to collaborate across departments; Experience working with creative teams, including digital design, to prepare visual assets for campaigns
Communication Scope
Fluent in English, both written and spoken; clear, impactful communication
Process & Methodology
progress multiple tasks simultaneously, Able to manage complexity
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