Flutter UK & Ireland
CRMStrategyExecutive-FixedTermContract
Neural analysis suggests this role is
optimal for Executive candidates.
“CRM Strategy Executive - Fixed Term Contract at Flutter UK & Ireland. Skills: CRM strategy, Campaign execution, Customer engagement. Own monthly CRM plan. Deliver incremental value”
What You'll Achieve.
Deliver incremental value; Hit bespoke KPIs; Improve campaign effectiveness; Maximize delivery resource; Enhance plans
Industry & Context.
Solutions focused approach; Analytical thinker
What They're Looking For.
Must Have
Understand commercial objectives, Own monthly CRM plan, Focus on relevancy, Focus on personalisation, Tailor lifecycles to KPIs, Adhere to planning processes, Coordinate planning sessions, Run planning sessions, Lead CRM campaign execution, Partner with marketing teams, Partner with brand teams, Partner with creative teams, Develop innovative ideas, Work with Business Insight, Understand CRM performance, Develop bespoke reports, Suggest improvements, Identify operational efficiencies, Automate regular campaigns, Prioritize available resource, Identify targeting opportunities, Drive new models, Drive segmentation opportunities, Implement new data, Implement new models, Test new data, Test new models, Share learnings, Challenge internal teams, Improve communication engagement, Understand team challenges, Understand team processes, Understand team abilities, Drive actionable plans, Maximize delivery resource, Solutions focused approach, Forge good working relationships, Understand customer preferences, Identify customer experience opportunities, Develop customer experience opportunities, Support junior team members, Support business on cross-brand activities, Support Safer Gambling Initiatives, Interrogate the numbers, Drive recommendations, Analytical thinker, Commercial acumen
Nice to Have
CRM Subject Matter Expert
What You'll Do.
Deliver incremental value
Focus on personalisation
Deliver impactful communications
Deliver engaging communications
Tailor lifecycles to KPIs
Ensure adherence to planning processes
Coordinate planning sessions
Run planning sessions
Lead CRM campaign execution
Partner with marketing teams
Partner with brand teams
Partner with creative teams
Develop innovative ideas
Bring priority campaigns to life
Deliver industry leading CRM activity
Work with Business Insight
Understand CRM performance
Develop bespoke reports
Identify operational efficiencies
Automate regular campaigns
Prioritize available resource
Identify targeting opportunities
Drive segmentation opportunities
Challenge internal teams
Drive innovations to plans
Improve communication engagement
Improve engagement with content
Understand customer preferences
Identify customer experience opportunities
Develop customer experience opportunities
Support junior team members
Support business on cross-brand activities
Support Safer Gambling Initiatives
Interrogate the numbers
Drive recommendations
How You'll Work.
Team & Collaboration
Wider CRM team; Commercial team; Multiple teams; Marketing teams; Brand teams; Creative teams; Business Insight; Appropriate teams; Internal teams; Multiple stakeholders
Communication Scope
Actionable plans
Process & Methodology
Planning processes
Full Job Description
CRM Strategy Executive - Fixed Term Contract Brand & Sponsorship Executive 1 ** _About Flutter UK & Ireland_** Flutter UKI is home to Sky Betting & Gaming, Paddy Power, Betfair and tombola. Delivering on a big stage is what we do, our brands provide entertaining experiences for millions of customers. Our 4 Values; Customer First Always , Change The Game , Win Together and Free To Be Me reflect what matters most to our people - they will guide the decisions we make, represent what we believe in and support how we do things at Flutter UK & Ireland in order to achieve our ambitious vision and strategy. Our Gibraltar office is the ideal place for brand, marketing, propositions, CVM, or creative experts like you. If you love to put the customer first, always and you've got ideas on how we can change the game, opportunity awaits. And if you know what it's like to have fun, then you've got what our players are looking for. **_About The Role_** A key link between the wider CRM team and commercial team, this role is responsible for understanding the commercial objectives and owning a monthly CRM plan that delivers incremental value towards those objectives. With a customer first mind-set, you focus on relevancy and personalisation to ensure we are delivering impactful and engaging communications to our customer base across a range of customer lifecycles. Tailoring those lifecycles to hit bespoke KPI's. **_What you will do_** * Ensure adherence to our planning processes. Coordinating and running sessions with multiple teams to enrich and agree plans in a timely manner. * Lead the end to end execution of key CRM campaigns partnering closely with marketing, brand and creative teams to develop new and innovative ideas that bring priority campaigns to life and deliver industry leading CRM activity. * Work with Business Insight to ensure we understand the performance of our CRM activity, develop bespoke reports and proactively suggest further improvement’s to better understand our
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