2K
Video Games
CRMSpecialist
Neural analysis suggests this role is
optimal for Mid candidates.
“CRM Specialist at 2K. Skills: CRM activations, Campaign execution, Data analysis, Stakeholder collaboration. Spearhead CRM activations. Manage end-to-end campaign process”
What You'll Achieve.
Deepen player engagement; Ensure commercial success
Industry & Context.
Data analysis; Problem solving
What They're Looking For.
Must Have
Previous CRM experience, Previous digital marketing experience, Understanding of automation workflows, Experience editing email templates, Data analysis skills, Experience creating reports, Experience identifying trends, Understanding of CRM tools, Understanding of ESPs, Understanding of audience segmentation, Time management skills, Ability to meet deadlines, Ability to manage multiple projects
Nice to Have
AI processes familiarity, AI workflows familiarity, AI adoption familiarity, Email build AI familiarity, Email QA AI familiarity, Email reporting AI familiarity, Email agency experience, 2K titles familiarity, Gaming industry familiarity, Experience guiding junior staff, Experience guiding entry-level members
What You'll Do.
Spearhead CRM activations
Manage end-to-end campaign process
Execute CRM campaigns
Deliver activations and automation workflows
Improve CRM efficiency
Analyze performance trends
Drive business decisions
Partner with Brand teams
Partner with Product Marketing
Partner with Analytics teams
Partner with Legal teams
Lead cross-functional syncs
Drive structured discussions
Define clear next steps
Collaborate with creative teams
Develop responsive email templates
Edit responsive email templates
Work with MarTech team
Manage audience creation
Manage data architecture
Manage multiple priorities
Maintain structured workflows
Deliver high-impact campaigns
Provide performance reporting
Manage graduate workflows
Manage graduate performance
How You'll Work.
Team & Collaboration
Cross-functional teams; Brand teams; Product Marketing; Analytics teams; Legal teams; MarTech team; Creative teams
Communication Scope
Performance reporting; Key learnings sharing
Process & Methodology
Project management, Time management, Workflow management
Full Job Description
Who We Are At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre. Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms. But what truly powers 2K is our people. We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work. What We Need The CRM Specialist is an established professional contributor responsible for spearheading CRM activations—including email, push, and lifecycle campaigns—for industry-leading titles across 2K’s global portfolio. This role manages the end-to-end campaign process, from inception and planning to execution, optimization, and performance analysis. Residing within the Player Connections department, the CRM Specialist works closely with cross-functional teams to deepen player engagement and ensure the commercial success of 2K’s out-of-game ecosystem. What You’ll Do Campaign Execution: Owns the end-to-end CRM campaign creation process, ensuring flawless delivery of activations and automation workflows to millions of global players. Strategic Optimization: Leads efficiency improvements for CRM workflows; identifies performance trends through rigorous data analysis to drive business decisions. Stakeholder Collaboration: Partners with Brand, Product Marketing,
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