Zip Co Limited
FinTech
CRMOpsTechnicalSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“CRM Ops Technical Specialist at Zip Co Limited. Skills: CRM Operations, Marketing Automation, Campaign Management, Customer Engagement. Build CRM campaigns. Execute CRM campaigns”
What You'll Achieve.
Improve engagement; Improve lifecycle performance; Deliver personalized customer experiences; Optimize engagement; Optimize lifecycle performance; Optimize operational efficiency
Industry & Context.
Analytical thinking; Problem-solving
What They're Looking For.
Must Have
1-2+ years CRM experience, 1-2+ years lifecycle marketing experience, 1-2+ years digital campaign operations experience, 1-2+ years marketing automation experience, Hands-on CRM platform experience, Hands-on marketing automation platform experience, Experience executing email campaigns, Experience executing push notification campaigns, Experience executing SMS campaigns, Experience executing in-app messaging campaigns, Familiarity with customer segmentation, Familiarity with targeting strategies, Familiarity with audience management, Familiarity with lifecycle marketing principles, Analytical skills, Problem-solving skills, Experience using campaign reporting, Experience using attribution, Experience using A/B testing, Experience using engagement metrics, Experience leveraging AI tools, Experience leveraging automation workflows, High attention to detail, Ability to manage multiple campaigns, Ability to manage timelines, Ability to manage priorities, Ability to collaborate effectively
Nice to Have
Bachelor's degree in Marketing, Bachelor's degree in Communications, Bachelor's degree in Business, Bachelor's degree in Analytics, Bachelor's degree in related field, Equivalent practical experience in Marketing, Equivalent practical experience in Communications, Equivalent practical experience in Business, Equivalent practical experience in Analytics, Equivalent practical experience in related field
What You'll Do.
Execute CRM campaigns
Support customer engagement
Support customer retention
Execute end-to-end campaign operations
Setup audience segmentation
Setup campaign deployment
Setup campaign monitoring
Setup campaign reporting
Develop data-driven audience targeting
Use customer insights
Use lifecycle engagement trends
Translate campaign goals
Execute scalable plans
Optimize campaign performance
Implement personalization strategies
Perform device optimization
Perform engagement analysis
Leverage AI-driven tools
Leverage experimentation
Improve workflow efficiency
Improve campaign performance
Analyze campaign results
Analyze operational metrics
Identify opportunities for improvement
Support CRM operational processes
Manage customer journeys
Manage business rules
Troubleshoot campaigns
Manage customer data integrations
Manage campaign dependencies
Ensure accurate targeting
Ensure personalization
How You'll Work.
Team & Collaboration
Across Marketing; Across Product; Across Data; Across CRM; With stakeholders
Full Job Description
Customer-focused marketers who are energized by experimentation, continuous improvement, and data-driven decision making thrive at Zip. Our CRM Operations team works collaboratively across Marketing, Product, Data, and CRM to deliver personalized customer experiences at scale while continuously optimizing engagement, lifecycle performance, and operational efficiency. Hands-on experience executing and optimizing CRM campaigns using marketing automation platforms such as Braze, Salesforce Marketing Cloud, Marketo, Pardot, or similar tools, paired with strong analytical skills and a passion for customer engagement strategy. Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office. Start your adventure with Zip As a CRM Technical Ops Specialist, you’ll play a critical role in helping Zip deliver timely, personalized, and high-performing customer communications across email, push, SMS, and other lifecycle marketing channels. Sitting within the CRM Operations team in Marketing, this role combines technical campaign execution, operational rigor, customer insights, and experimentation to help improve engagement and lifecycle performance at scale. You’ll partner closely with stakeholders across Marketing, Product, Data, and CRM to execute campaigns, optimize targeting and segmentation strategies, improve operational workflows, and continuously refine how we communicate with customers. This role is ideal for someone who enjoys balancing technical execution with analytical thinking and is excited about the future of AI-enabled marketing operations and personalization. Interesting problems you’ll get to solve Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals Execute Own end-to-end campaign operations including audience segmentation, setup, QA, deployment, monitoring, and reporting SupportDevelop data-driven audience targeting strategies using cus
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