Careem

CRM&MartechSpecialist

Karachi, Pakistan Remote Friendly
The Brief

“CRM & Martech Specialist at Careem. Skills: CRM, Martech, Lifecycle Strategy, Marketing Automation. Drive CRM & Lifecycle Strategy. Develop customer lifecycle journeys”

Industry & Context.

Problems you'll solve

problem-solvers; apply AI to build tools; automate workflows; create real impact; streamlining operations; enhancing customer experience; reimagining internal systems; make Careem work smarter; move faster; interpret data; provide actionable insights

What They're Looking For.

Must Have

Bachelor’s degree Engineering, Business, or a related field, Proven experience blending Martech, CRM lifecycle management, and content strategy, background in tracking and optimizing marketing channel performance, Hands-on experience with marketing automation tools and platforms, familiarity with Customer Data Platforms (CDPs), multi-channel marketing analytics, Excellent copywriting and content management skills, proven ability to craft engaging, customer-centric messaging that drives action, Proficiency in building dashboards using tools like Tableau, Power BI, or similar, Experience in SQL, Python, or other data processing languages, Knowledge of ETL pipelines, data warehousing, working with large marketing datasets, ability to interpret data, run A tests on both technical logic and creative content, provide actionable insights

Nice to Have

Equivalent experience is also acceptable

What You'll Do.

Drive CRM & Lifecycle Strategy

Develop customer lifecycle journeys

Lead Marketing Automation Initiatives

Automate marketing operations

Scale marketing operations

Lead Martech projects execution

Oversee Content & Messaging

Drive content strategy for CRM

Optimize Channel Performance

Monitor marketing channel performance

Optimize technical delivery

Optimize content engagement

How You'll Work.

Team & Collaboration

Work and learn from great minds; joining a community of inspiring colleagues

Communication Scope

compelling copywriting; customer-centric messaging

Free ATS check

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