Constructor Group
education
CRMMarketingManager(Salesforce)
“CRM Marketing Manager (Salesforce) at Constructor Group. Skills: Salesforce Account Engagement, marketing automation flows, CRM systems, reporting and dashboards, customer journey understanding. developing and implementing marketing flows and funnels in Salesforce Account Engagement. engaging with university and educational organizations”
What You'll Achieve.
reporting on results across multiple projects; enhance funnel and email channel performance; improve team efficiency; ensuring targeted communication and compliance with GDPR
Industry & Context.
Authorized to work in Germany, Italy, Serbia, Bulgaria, or Singapore
What They're Looking For.
Must Have
2+ years in CRM marketing management, hands-on experience in Salesforce Account Engagement (formerly Pardot), Proven ability to create marketing automation flows, manage CRM systems, develop various email communications, skills in tracking, lead scoring, and notifications in Salesforce, Skilled in building reports and dashboards for marketing performance, focusing on optimization, In-depth knowledge of the customer journey in B2C and education sectors, attention to detail, Experienced in working collaboratively with stakeholders and remotely within a distributed workforce, Authorized to work in Germany, Italy, Serbia, Bulgaria, or Singapore
Nice to Have
familiarity with HubSpot is a plus
What You'll Do.
developing and implementing marketing flows and funnels in Salesforce Account Engagement
engaging with university and educational organizations
reporting on results across multiple projects
Ensure the integrity and quality of contact data within Salesforce
oversee lead generation form creation
coordinate migrations between HubSpot and Salesforce systems
Design and improve campaign structures in Salesforce
Manage marketing-sourced leads and create necessary Salesforce/Pardot forms and record types
Build ad-hoc reports to analyze marketing metrics
create and optimize dashboards in Analytics Studio
enhance funnel and email channel performance
Design and implement lead scoring
revamp Salesforce task notifications
improve team efficiency
Select and integrate tools like Zoom and Make to support marketing and CRM processes
Develop and manage CRM user engagement journeys
customized automated email communication for different segments
Manage segmentation lists and subscription types
ensuring targeted communication and compliance with GDPR
How You'll Work.
Team & Collaboration
collaborating with stakeholders; Work with stakeholders to collect requirements, suggest implementation strategies, and report on results; Experienced in working collaboratively with stakeholders and remotely within a distributed workforce
Communication Scope
Fluent in spoken and written English
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