Zocdoc
Healthcare
CRMMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“CRM Marketing Manager at Zocdoc. Skills: CRM, Campaign management, Data analysis. Own campaign development process. Create lists and segments”
What You'll Achieve.
Drive sessions; Drive rebookings; Drive revenue; Drive patient loyalty; Meet business goals; Improve patient lives
Industry & Context.
Leverage data for insights; Leverage data for action
What They're Looking For.
Must Have
7+ years CRM role, HTML knowledge
Nice to Have
SQL experience, Looker experience
What You'll Do.
Own campaign development process
Create lists and segments
Analyze campaign performance
Develop CRM campaigns
Execute CRM campaigns
Optimize CRM campaigns
Use push notifications
Brainstorm campaign ideas
Collaborate with cross-functional teams
Execute marketing campaigns
Support cross-functional initiatives
Monitor deliverability
Maintain email health metrics
Determine optimal frequency
Determine optimal form
Ensure send triggers function
Ensure messages function
Drive engagement booking targets
How You'll Work.
Team & Collaboration
Cross-functional teams; Engineering; Product Marketing; Product; Analytics; Design; Brand
Communication Scope
Written communication; Verbal communication
Full Job Description
Our Mission Healthcare should work for patients, but it doesn’ t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable. Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on. Your Impact on our Mission Zocdoc’s most important asset is our people. As a CRM Marketing Manager you’ll play a meaningful role in making sure we build interesting and effective campaigns that engage patients and ultimately drive sessions and rebookings. The role will play an integral part in driving revenue and patient loyalty via CRM channels. If you’re ready to help us transform healthcare, we want to hear from you! You’ll enjoy this role if you… Have a passion for technology and improving patients’ lives Enjoy using data and analytics Are a strategic thinker who can seamlessly shift between high-level planning and hands-on execution Highly organized, impeccable attention to detail, and great at prioritizing what needs to get done now, and what should wait until later Love ideat
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