AlgaeCal
Health, Wellness and Fitness
CRMMarketingManager
“CRM Marketing Manager at AlgaeCal. Skills: Lifecycle marketing, Customer retention, Customer lifetime value, Marketing automation. Lead, coach, and develop team. Create automations & campaigns”
What You'll Achieve.
Increase customer lifetime value; Reduce churn; Keep customers engaged
Industry & Context.
Problem solving
What They're Looking For.
Must Have
3+ years email marketing, 3+ years marketing automation platforms, Experience leading teams, Proven track record automated journeys, Familiarity with CRMs, Direct response marketing experience, Familiarity with loyalty programs, Data-driven with analytical skills, Understanding consumer marketing principles, Extremely organized, Attention to detail, Solid presentation skills, Business acumen, Problem solving skills, Project management skills, Humble, Hungry to learn, People smart
Nice to Have
Braze certifications, Experience in health/supplement space
What You'll Do.
Create automations & campaigns
Improve personalization across channels
Use data for segmentation
Build customer journeys
Optimize customer journeys
Scale customer journeys
Oversee marketing automation performance
Expand SMS and push notifications
Oversee messaging best practices
How You'll Work.
Team & Collaboration
Cross-functional teams; Loyalty function leadership
Communication Scope
Presentation skills
Process & Methodology
Project management
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