Carousell Group
Internet
CRMMarketingAssociate
Neural analysis suggests this role is
optimal for entry candidates.
“CRM Marketing Associate at Carousell Group. Skills: CRM marketing, Campaign execution, Data analysis. Implement marketing campaigns. Develop understanding of measuring campaign performance”
Industry & Context.
Solve problems
12 months contract
What They're Looking For.
Must Have
Commit for 12 months, Marketing degree/diploma, Media/Communications degree/diploma, Business degree/diploma, Written communication skills, Verbal communication skills, Willingness to learn, Willingness to adapt, Innovative mindset, Think creatively, Multi-tasker, Project management capability, Team player, Interest in Carousell, Interest in secondhand marketplaces, Navigate Google Suite, Comfortable with numbers, Comfortable with HTML codes
Nice to Have
Experience in CRM channels, Experience measuring campaign performance, Experience monitoring user behavior, Experience analyzing campaign data, Experience supporting data reporting, Experience generating insights, Experience liaising with stakeholders, Experience identifying test opportunities, Experience executing CRM executions, Experience with Regional Marketing campaigns, Experience with CRM data consolidation, Experience with CRM data analysis
What You'll Do.
Implement marketing campaigns
Develop understanding of measuring campaign performance
Monitor user behavior
Monitor user engagement
Analyze campaign data
Drive campaign improvement
Support team with data reporting
Liaise with internal stakeholders
Collaborate on campaigns
Identify test opportunities
Identify learn opportunities
Execute CRM executions
How You'll Work.
Team & Collaboration
Internal stakeholders; Fast-paced team
Communication Scope
Written communication; Verbal communication
Process & Methodology
Project management
Full Job Description
Company Description Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). We are a diverse team across Southeast Asia, India, Taiwan, and Hong Kong, united by our goal to create a sustainable and circular future. Through tech-driven platforms and innovation, we empower users to buy and sell pre-loved items with confidence. We leverage cutting-edge technology, including advancements in AI to enhance user experience, safety, and convenience both online and offline. Join us in shaping the future of recommerce, where sustainability and technology come together to create real-world impact. As we expand workstreams in different markets, we need additional support to manage execution of campaigns: * Implement marketing campaigns across CRM channels like email and push, and our internal marketing channels and develop an understanding of measuring campaign performance * Monitor user behavior and engagement within the Carousell app, analyse campaign data to further drive campaign improvement and support the team with data reporting and generating insights * Liaising with internal stakeholders to align and collaborate on category/workstream campaigns * Identify test and learn opportunities * Execute CRM executions of Regional Marketing campaigns across all participating markets (mostly SG and HK but could also include MY, PH and TW) * Basic support for CRM data consolidation and analysis ## Qualifications * Able to commit for at 12 months under a third-party a
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