Tide
Finance / FinServ
CRMManager-Wealth
Neural analysis suggests this role is
optimal for Mid candidates.
“CRM Manager - Wealth at Tide. Skills: CRM management, campaign automation, personalisation, data analysis, stakeholder management. drive established programme to greater heights through optimisation, personalisation and automation. own the campaign delivery, planning process to enable delivery of a first class automation and personalisation programme”
What You'll Achieve.
deliver first class automation and personalisation programme; engage, nudge and nurture our members’ investment portfolio; testing and growing KPIs; deliver significant upweights in behavioural frequency and revenue value from a large customer base; ensure the overall programme meets (and exceeds!) business objectives
Industry & Context.
pre-empt issues and minimise issues; clarifying ambiguity
What They're Looking For.
Must Have
3-5 yrs of relevant experience, great hands on skill set for automation, personalisation across multiple platforms, proven track record utilising best practise targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value from a large customer base, love data, and are happy to monitor, analyse and report on overall product performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives, communication skills – you can build campaigns and relationships, coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all, well organised with a passion for speed and efficiency, love to take the initiative and are comfortable taking measured risks, love a big challenge - especially for your targets, use data and evidence above your opinion, able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team, happy to work as part of “One Team” at Tide, can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively, can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members
Nice to Have
Experience of Investments are beneficial but not essential, Experience using SalesForce Marketing Cloud platform is beneficial but not essential, Experience using the Looker reporting suite is beneficial but not essential
What You'll Do.
drive established programme to greater heights through optimisation
personalisation and automation
own the campaign delivery
planning process to enable delivery of a first class automation and personalisation programme
incorporate multiple marketing channels and touchpoints
with the end goal to engage
nudge and nurture our members’ investment portfolio
mapping the campaign strategy across multiple Tide Payment products
reporting and presenting on Tide Wealth kpis and campaign performance to THE Dept and immediate stakeholders
executing and optimising campaign workflows
define a full testing and personalisation roadmap for your area that’s aligned with the product team
support wider team forecasting
manage stakeholder relationships across the product team to ensure a fully aligned roadplan
How You'll Work.
Team & Collaboration
collaborating closely with direct feedback; manage stakeholder relationships across the product team; supporting your own team and the wider Team; work as part of “One Team” at Tide; foster team spirit and collaboration; regular in-person gatherings to foster a sense of community; foster a transparent and inclusive environment, where everyone’s voice is heard
Communication Scope
build campaigns and relationships; coach and inspire technical and non-technical colleagues, across all levels of the business; able to pitch the message differently, and clearly, to all
Process & Methodology
planning process, defining roadmaps, aligned roadplan
Full Job Description
ABOUT TIDE At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly Over $300 million raised in funding Over 2,500 Tideans globally - we’re diversity champions! We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg. ABOUT THE ROLE: As our CRM Manager for Wealth, you’ll take an established programme (with lots of new features coming through) and drive it to even greater heights through optimisation, personalisation and automation. You’ll own the campaign delivery, planning process to enable delivery of a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture our members’ investment portfolio. You’ll have an established track record for testing and growing KPIs. We are a highly capable team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action over deliberation. Some of the things you’ll be doing: Mapping the campaign strategy across multiple Tide Payment
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