Tide
Finance / FinServ
CRMManager–Subscriptions
Neural analysis suggests this role is
optimal for Mid candidates.
“CRM Manager – Subscriptions at Tide. Skills: CRM strategies for subscription products, retention, customer lifetime value, churn reduction, subscription revenue growth. Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.. Use advanced data analytics to refine segmentation and personalise member communications.”
What You'll Achieve.
improve retention; increase customer lifetime value; optimise campaign performance; maximise customer lifetime value; proactively reduce churn; grow subscription revenue; increase retention and brand advocacy
Industry & Context.
analytical skills that enable you to turn data into actionable insights; A proactive problem-solver who thrives in dynamic environments
What They're Looking For.
Must Have
3+ years of CRM experience, Experience with subscription billing systems and customer databases, background in CRM analytics, segmentation, and predictive modelling, Deep knowledge of CRM and marketing automation technologies, project management and strategic thinking skills, Excellent spoken and written English, stakeholder management and communication skills
Nice to Have
ideally within subscription-based businesses, Experience with tools such as Iterable, Salesforce, GSuite, and Jira, A proactive problem-solver who thrives in dynamic environments
What You'll Do.
Lead the planning and execution of CRM strategies for subscription products
aligned with business objectives and growth targets.
Use advanced data analytics to refine segmentation and personalise member communications.
Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value.
Apply predictive modelling and behavioural analytics to proactively reduce churn.
Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy.
How You'll Work.
Team & Collaboration
Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals.; Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue.
Communication Scope
Excellent spoken and written English; stakeholder management and communication skills
Process & Methodology
project management, strategic thinking
Full Job Description
ABOUT TIDE At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly Over $300 million raised in funding Over 2,500 Tideans globally - we’re diversity champions! We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg. ABOUT THE TEAM: This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact. Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value. WHAT WE ARE LOOKING FOR: We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value. You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have
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