CRMManager-MemberActivation

ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg What we’re looking for: We’re looking for someone who is a strategic thinker, and strong on planning and deploying programmes of communications activity that balance member needs and business objectives. You’ll have strong stakeholder management skills and are comfortable in working in cross-functional, matrixed environments. You’ll own Tide’s early member lifecycle, working on engaging new members through effective activation marketing, maximising member lifetime value and optimising the overall member experience.You’ll be equally at home developing strategy, building automation, analysing results and working with stakeholders to take the story of performance to the business. As a CRM Manager