CRMManager-FixedTermContract

About Entain Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together. As a CRM Manager , you will lead the delivery of data-driven lifecycle marketing and automation strategies to improve customer engagement, retention and revenue. You will own end-to-end CRM performance, optimise customer journeys, and drive scalable growth across multiple brands. This role combines strategy, automation, analytics and team leadership , with a clear focus on measurable commercial impact. Key Responsibilities * Lead the design and optimisation of automated lifecycle CRM campaigns across email, push and digital channels * Deliver data-driven customer journey strategies to improve retention, reactivation and customer lifetime value * Own CRM performance, reporting and insight generation, translating data into clear actions * Drive marketing automation and real-time, event-based communications using platforms such as Optimove or similar * Establish testing and experimentation frameworks including A/B testing and incrementality measurement * Collaborate with data, tech and commercial teams to enhance CRM capability and personalisation * Manage and develop a high-performing CRM team, fostering a culture of innovation and continuous improvement ## Qualifications You Have: * Proven experience in CRM, lifecycle marketing or marketing automation (typically 5+ years) * Strong track record of driving customer retention, engagement and revenue growth through CRM * Hands-on experience with CRM platforms such as Optimove or similar * Advanced analytical skills with the ability to interpret data and deliver actionable insights * Deep