Tide
Financial Services
CRMManager
Neural analysis suggests this role is
optimal for Manager candidates.
“CRM Manager at Tide. Skills: CRM strategy, Customer retention, Customer lifetime value. Lead CRM strategies for subscription products. Provide strategic guidance to senior CRM team”
What You'll Achieve.
Improve retention; Increase customer lifetime value; Optimise campaign performance; Maximise customer lifetime value; Reduce churn; Enhance customer experience; Grow subscription revenue; Increase retention; Increase brand advocacy
Industry & Context.
Problem-solver
What They're Looking For.
Must Have
3+ years of CRM experience, Experience with subscription billing systems, Experience with customer databases, Background in CRM analytics, Background in segmentation, Background in predictive modelling, Deep knowledge of CRM technologies, Deep knowledge of marketing automation technologies, Project management skills, Strategic thinking skills, Excellent spoken English, Excellent written English, Stakeholder management skills, Communication skills
Nice to Have
Ideally within subscription-based businesses
What You'll Do.
Lead CRM strategies for subscription products
Provide strategic guidance to senior CRM team
Manage and mentor Senior CRM Executive
Use data analytics to refine segmentation
Personalise member communications
Implement targeting strategies
Optimise campaign performance
Maximise customer lifetime value
Apply predictive modelling to reduce churn
Apply behavioural analytics to reduce churn
Collaborate with Marketing teams
Collaborate with Sales teams
Collaborate with Product teams
Align CRM initiatives with company goals
Drive cross-functional initiatives
Enhance customer experience
Grow subscription revenue
Develop customer advocacy programmes
Develop loyalty programmes
Increase brand advocacy
How You'll Work.
Team & Collaboration
Collaborative group of marketers; Cross-functional initiatives; Align CRM initiatives; Work with product team
Communication Scope
Stakeholder management; Communication skills
Process & Methodology
Project management
Full Job Description
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About the Team This role sits within Tide’s CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact. Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value. What We’re Looking For We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value. You understand subscription models, recurring revenue dynamics, and industry best practices in su
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