Playtech
Gaming
CRMManager
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“CRM Manager at Playtech. Skills: CRM management, Campaign delivery, Customer retention. Serve as primary point of contact for campaign. Ensure clarity and timely execution of briefs”
What You'll Achieve.
Achieve monthly retention performance targets; Drive measurable results
Industry & Context.
Customer data analysis; Actionable strategies
What They're Looking For.
Must Have
2-3 years CRM management experience, 2-3 years in online sportsbook/casino industry, Communicate effectively in English
Nice to Have
Previous experience with Playtech software, Experience delivering CRM programs for North American markets
What You'll Do.
Serve as primary point of contact for campaign
Ensure clarity and timely execution of briefs
Lead junior CRM executives
Mentor junior CRM executives
Develop junior CRM executives
Manage end-to-end multi-channel CRM process
Perform quality assurance on CRM processes
Evaluate CRM performance
Drive conversion of registered customers
Optimize engagement strategies
Implement automated lifecycle campaigns
Maintain automated lifecycle campaigns
Maximize player value
Plan promotional calendars
Execute promotional calendars
Execute CRM strategies
Align strategies with stakeholders
Align strategies with budget requirements
Oversee CRM bonus costs
Ensure optimal resource allocation
Ensure CRM activities comply with regulations
Ensure CRM activities comply with licensing
Ensure CRM activities comply with responsible gaming
Coordinate with departments for campaign delivery
Boost loyalty from existing customers
Boost revenue from existing customers
Act as deputy for Head of CRM
Deliver exceptional customer service
Stay informed on market standards
Apply best practices to enhance performance
Achieve monthly retention performance targets
Analyze customer data
Recommend actionable strategies
Track key performance indicators
Report campaign results to stakeholders
Produce performance analyses
Make recommendations to maximize revenue
How You'll Work.
Team & Collaboration
Collaborate with technical teams; Collaborate with product teams; Collaborate with QA teams; Collaborate with customer service teams; Coordinate with relevant departments
Communication Scope
Presentation abilities; Written skills; Verbal skills
Full Job Description
About Playtech Founded in 1999, the company has a premium listing on the Main Market of the London Stock Exchange and is focused on regulated and regulating markets across its B2B and B2C businesses. Both divisions leverage Playtech’s proprietary technology to deliver innovative products and services to ensure a safe, engaging and entertaining gaming experience. Playtech is the gaming industry's leading technology company delivering business intelligence-driven gaming software, services, content, and platform technology across the industry. Read more about who we are and what we do here: [www.playtechpeople.com](http://www.playtechpeople.com/) Here at Playtech, we genuinely believe that people are our biggest asset. Diverse thoughts, experiences, and individual characteristics enrich our work environment and lead to better business decisions. Recognizing differences and ensuring our processes are transparent is the core of Playtech's overall commitment to responsible business practices. Ready to level up your career? Playtech Managed Services is looking for a proactive CRM Manager. On this position you will be managing a team of executives and creatives. You will be responsible for contributing to CRM strategy, leading the delivery of CRM, campaigns and engagement activities. Your influential mission. You will... * Serve as the primary point of contact for campaign briefs, ensuring clarity and timely execution. * Lead, mentor, and develop junior CRM executives, fostering growth and performance excellence. * Manage the end-to-end multi-channel CRM process, including quality assurance and performance evaluation. * Drive conversion of registered customers into paying customers, optimizing engagement strategies. * Implement and maintain automated lifecycle campaigns to reduce churn and maximize player value. * Plan and execute promotional calendars and CRM strategies, aligning with stakeholders and budget requirements. * Collaborate closely with technical, product, QA,
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