Mable
Healthtech
CRMManager
Neural analysis suggests this role is
optimal for Mid candidates.
“CRM Manager at Mable. Skills: CRM Campaign management, Marketing automation, B2B Lifecycle comms. Manage B2B Lifecycle comms. Collaborate on B2C Lifecycle comms”
What You'll Achieve.
Increase conversion across key customer touchpoints; Deliver excellence; Drive results that last
Industry & Context.
Solve challenges; Innovate and move fast
What They're Looking For.
Must Have
Min 3+ years hands-on experience in managing, executing and optimising CRM Campaigns, Attention to detail, Excellent communication and stakeholder management skills, time management skills
Nice to Have
Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred), Experience in B2B is desirable but not essential, Experience with Salesforce is desirable but not essential, Proficiency with the Google suite & online collaboration/ticketing tools e. g. JIRA, Coda, Confluence, etc. is desirable
What You'll Do.
Manage B2B Lifecycle comms
Collaborate on B2C Lifecycle comms
measure CRM campaigns
Develop Lead Generation strategies
Communicate campaign performance
Optimise new campaigns
Prepare variations for A/B testing
Develop personalisation strategies
Develop segmentation strategies
Create cross-channel marketing automation
How You'll Work.
Team & Collaboration
Work closely with internal business stakeholders; Collaborate with internal teams
Communication Scope
Excellent communication skills
Process & Methodology
Manage execution of CRM campaigns, Execute test plans
Full Job Description
## Description HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us: 1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care 2. We believe in technology as an enabler 3. We’re driven by helping customers attain better outcomes This position is part of the Mable team. About Mable Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them. With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year. By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors. To find out more, visit https://mable.com.au/ About the role The CRM & Lifecycle Team at Mable is looking for a CRM Manager for a 12 month contract. This role will own B2B Lifecycle comms for the business, and develop marketing automation strategies for our key customer segments across both B2B & B2C audiences. The ideal candidate will be highly motivated and have core experience in developing and executing marketing campaigns. They will also work closely with internal teams to optimise the customer journey and increase conversion across key customer touchpoints. This position reports into the Head of CRM Lifecycle and Retention. The CRM & Lifecycle Team team is part of the wider Growth Team at Mable. ## What will I be doing? Management and ownership of B2B Lifecycle comms Collaboration and execution of B2C Lifecycle comms
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