Growe Talents
Online Gaming
CRMManager
Neural analysis suggests this role is
optimal for Manager candidates.
“CRM Manager at Growe Talents. Skills: CRM journeys, CRM strategy, Customer segmentation. Design CRM journeys. Launch CRM journeys”
What You'll Achieve.
Increase Player Lifetime Value; Increase retention; Reduce churn
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
2+ years CRM experience, 2+ years Lifecycle Marketing experience, Upper Intermediate English
Nice to Have
CRM experience in gaming, CRM experience in gambling
What You'll Do.
Optimise CRM journeys
Define customer segmentation
Evolve customer segmentation
Integrate product features
Promote product features
Propose promotional mechanics
Test promotional mechanics
Scale promotional mechanics
Own campaign planning
Execute campaign planning
Deep dive performance
Translate data insights
Align CRM initiatives
How You'll Work.
Team & Collaboration
Cross-functional teams; Product teams; Marketing teams; Analytics teams
Communication Scope
Out-of-the-box communication
Full Job Description
Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience. Perfect for those who aim to: Design, launch, and optimise end-to-end CRM journeys (Welcome, Retention, Reactivation) across multiple channels; Knowledge of core CRM metrics and understanding of how to improve them; Own and execute a localised CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn; Define and evolve customer segmentation (behavioural, value-based, lifecycle) to enable highly targeted promotions; Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle; Propose, test, and scale new promotional mechanics, offers, and communication based on data; Own campaign planning and execution across channels, ensuring high quality, consistency, and performance; Deep dive into key CRM performance metrics; Translate data into actionable insights to improve communication strategy and bonus efficiency; Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience. Experience you’ll need to bring: 2+ years of experience in CRM or Lifecycle Marketing, ideally in iGaming; Proven experience designing and executing CRM campaigns across the full lifecycle (onboarding, retention, reactivation); Strong understanding of business KPIs (e.g., NGR, Active Days, Churn Rate, ARPU), with the ability to translate data into actions; Proven experience with CRM and performance tracking tools (Tableau or similar); Understanding of segmentation strategies (behavioural, value-based, lifecycle); Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers; Experience working with cross-functional teams (Product, Marketing, Analytics) and aligning CRM initiatives with broader business goals; U
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