Betsson Group
CRMManager
Neural analysis suggests this role is
optimal for Manager candidates.
“CRM Manager at Betsson Group. Skills: Customer retention, Customer reactivation, Campaign management. Monitor customer activity. Develop lifecycle campaigns”
What You'll Achieve.
Continuous growth of company revenue
Industry & Context.
Analytical thinking
What They're Looking For.
Must Have
Bachelor's degree, 3+ years of work experience, 2+ years of experience in CRM, Experience with large datasets, Advanced proficiency in communication, Strategic and analytical thinking, Working proficiency in English
Nice to Have
Experience with SMS/push notification channels
What You'll Do.
Monitor customer activity
Develop lifecycle campaigns
Execute lifecycle campaigns
Support VIP segment management
Analyze customer behavior data
Coordinate with Compliance team
Ensure CRM activities meet regulatory
Develop campaign logic
Manage technical launch
Prepare daily reports
Prepare monthly reports
Manage bonus mechanics
Manage promotional mechanics
How You'll Work.
Team & Collaboration
Coordinate with Compliance team
Communication Scope
Communication and collaboration
Full Job Description
The Role We are looking for a talented CRM Manager for the Betsson Georgia brand who will drive customer retention and reactivation and ensure continuous growth of the company’s revenue. Here we have fast-paced business environment where you will never be short of new challenges. If you want to use the latest technologies while working in a dynamic, friendly and comfortable atmosphere, Betsson Georgia could be the perfect place for you. Key Responsibilities: Monitor customer activity, deposits, and KPIs on a daily basis; Develop and execute lifecycle campaigns across activation, retention, reactivation, and churn prevention stages; Support VIP segment management including personalized outreach, bonus offers, and escalation to the VIP team; Analyze customer behavior data and segment audiences for targeted campaigns; coordinate with the Compliance team to ensure all CRM activities meet regulatory standards; Campaign launch, execution, and performance management; Develop campaign logic and manage technical launch through CRM/campaign tools; Prepare daily and monthly reports for management and Commercial Department stakeholders; Conduct A/B testing of campaigns and communication channels to optimize performance; Manage bonus and promotional mechanics. Requirements: Bachelor’s degree in Business Administration, Marketing, Finance, or a related field; 3+ years of work experience in a similar role or within the same industry; 2+ years of experience in CRM or database analysis; Experience working with large datasets; Experience using CRM systems and campaign tools; Advanced proficiency in Excel; Strong communication and collaboration skills; Strategic and analytical thinking ability; Working proficiency in English, both written and spoken; Hands-on experience with CRM platforms; Understanding of bonus abuse patterns and responsible gambling frameworks; Familiarity with segmentation logic and behavioral triggers; Experience with SMS/push notification channels. We offer We of
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