Tide
Finance / FinServ
CRMManager-Acquisition
Neural analysis suggests this role is
optimal for Mid candidates.
“CRM Manager - Acquisition at Tide. Skills: CRM Manager, Acquisition Marketing, Automation, Personalisation. Build targeted communications across digital channels to attract, convert, and onboard new users. Leverage data and automation to drive performance”
What You'll Achieve.
Drive customer growth through targeted campaigns; Achieve proven results against targets
Industry & Context.
Use data and evidence above your opinion
What They're Looking For.
Must Have
Fluency in English, c. 5-7 yrs of expertise in end-to-end CRM marketing management, Developed and delivered CRM programmes, demonstrating proven results against targets, Hands-on skill set for automation, personalisation across multiple platforms, Hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, salesforce, Understanding of HTML and CSS, Experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, Experience turning this data into strategic insights, Experience in segmentation and targeting, Excellent communication skills, Well organised with a passion for speed and efficiency, Ability to take initiative and comfortable taking measured risks, Ability to love a big challenge - especially for your targets, Use data and evidence above your opinion, Ability to adapt quickly and efficiently to changing priorities, A and MVT testing experience, Good Excel skills, Experience with business reporting tools (e.g. Tableau, Looker), Ability to handle multiple projects and adapt to changing priorities, Hands-on, delivery oriented, and results-driven, with a pragmatic implementation style, Curious nature, Good organizational skills, Impeccable attention to detail
Nice to Have
Worked in Financial Services, start-ups, finance services or tech space
What You'll Do.
Build targeted communications across digital channels to attract
and onboard new users
Leverage data and automation to drive performance
Own the applicant's journey
Own the campaign strategy and planning process
Deliver a first class automation and personalisation programme
nudge and nurture new applicants to join Tide
Plan and execute CRM campaigns aimed at customer acquisition across email
Work with analytics and data teams to identify high-conversion segments and personalise communication journeys
Use marketing automation platforms to build and optimize customer journeys
Continuously A/B test messaging
and CTAs to improve campaign effectiveness
Report on CRM campaign performance and acquisition KPIs
providing insights for optimization
Stay up to date on CRM and customer acquisition trends
Analyse campaigns and report out to immediate stakeholders on trends and recommendations
build and maintain segments
Build and maintain reporting dashboards to track CRM performance
Continuously look for optimisations and new ideas to develop engagement marketing opportunities
How You'll Work.
Team & Collaboration
Work in a multinational team of passionate CRMers, Product marketers and Product Managers; Team collaboration often spans multiple countries and cultures; Work closely with the rest of the Acquisition Marketing team; Work closely with a number of other cross-business stakeholders; Support your own team and the wider Team; Work as part of “One Team” at Tide
Communication Scope
Communicate effectively in English, both verbally and in writing; Excellent communication skills – can build campaigns and relationships, coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all
Process & Methodology
Handle multiple projects and adapt to changing priorities
Full Job Description
ABOUT TIDE At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly Over $300 million raised in funding Over 2,500 Tideans globally - we’re diversity champions! We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg. ABOUT THE TEAM: Our CRM Acquisition team is responsible for driving customer growth through targeted campaigns, data-driven strategies, and personalised communication. As we operate across diverse markets, team collaboration often spans multiple countries and cultures. WHAT WE ARE LOOKING FOR: We’re looking for a detail oriented, curious, explorative, commercially focused CRM Manager looking for their next step - someone that will take on and help us expand rapidly growing markets at Tide. You will play a key role in building targeted communications across digital channels to attract, convert, and onboard new users, leveraging data and automation to drive performance. Candidates must be able to communicate effectively in English, both verbally and in writing. As a CRM Manager you’ll be: You will work in a multinational
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