CRM&LifecycleMarketingSpecialist(E-commerce)

This role will support the business by managing customer lifecycle marketing, retention activity, email and SMS automation, and database growth across e-commerce, retail, and customer channels. This position will focus on increasing customer lifetime value, repeat purchase rates, attributed revenue, customer engagement, and list growth through CRM strategy, Klaviyo or Omnisend campaigns, automated flows, segmentation, personalisation, and brand-aligned retention activity. * Own the end-to-end planning, execution, optimisation, and reporting of CRM email and SMS campaigns, automated flows, and lifecycle marketing across e-commerce and retail channels. * Design and manage full customer journeys including lead capture, welcome, post-purchase, loyalty, repeat purchase, win-back, and re-engagement flows to drive retention and customer lifetime value. * Create and optimise CRM campaigns aligned with key Australian retail and e-commerce events, including Click Frenzy, EOFY, Boxing Day, seasonal campaigns, product launches, and promotional activity. * Develop and execute CRM and retention strategies focused on increasing customer lifetime value, repeat purchase rate, engagement, and attributed revenue using data-driven insights. * Build and optimise customer segmentation strategies based on behavioural, transactional, engagement, acquisition, lifecycle stage, and customer value data for targeted messaging. * Manage CRM automation including flow logic, triggers, conditional splits, dynamic content, A/B testing, personalisation, and performance optimisation across email and SMS. * Write clear, warm, and conversion-focused CRM copy for campaigns, SMS, subject lines, preview text, CTAs, and lifecycle messaging while maintaining brand alignment. * Oversee CRM reporting, deliverability, list hygiene, database growth initiatives, system integrations (e.g., Shopify, Reviews.io), and collaborate cross-functionally with internal teams to support commercial goals. **Requirements** * B