CRM&LifecycleMarketingLead(B2B&B2C)

Join Proton and build a better internet where privacy is the default Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we've built the world's largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar - tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives. We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 700+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Check our open-source projects here. The Role As we scale both our B2B and B2C businesses, CRM and lifecycle marketing are becoming critical growth engines. We’re looking for a CRM the architecture exists, but the programs, automations, and customer journeys that drive conversion, retention, and revenue at scale are yours to build. You'll be equally comfortable designing a lifecycle framework, configuring the platform that runs it, and digging into the data to prove it works. You know what events, attributes and signals each program needs, and you work closely with Data and MarTech teams to deliver the right journeys. You operate through influence and systems ownership rather than headcount - and you've done this before in an environment where there's no program management layer and no one to hand problems to. What You’ll Do Lifecycle strategy (B2B & B2C) Own end-to-end CRM and lifecycle strategy across both segments. Define and operationalise the core frameworks: onboarding, activation, retention, churn prevention, upsell, cross-sell, expansion and win-back. Embed lifecycle thinking across Marketing, Product and Grow