Super Technologies
Tech / AI / Software
CRMLeadStrategyandPlanning
“CRM Lead - Strategy and Planning at Super Technologies. Skills: CRM Strategy, Lifecycle Marketing, Automation, Campaign Optimization, Data Analysis. Oversee the end-to-end CRM strategy. Ensure campaigns align with business goals”
Industry & Context.
Data-driven optimization; Data analysis; Friction point analysis
What They're Looking For.
Must Have
2+ years in CRM, preferably in iGaming, sports betting, or digital marketing, Proven expertise in lifecycle marketing, automation tools, and A/B testing, Analytical skills (Excel/Sheets, dashboards) with a focus on data-driven optimization, Fluent in English and Brazilian Portuguese (written/spoken), Leadership experience with the ability to mentor teams and collaborate cross-functionally, Knowledge of gambling compliance, UX principles, and Conversion Rate Optimization tactics
What You'll Do.
Oversee the end-to-end CRM strategy
Ensure campaigns align with business goals
Optimize automated flows
Ensure user experiences are seamless
and player engagement
Plan and execute CRM campaigns (onboarding
Localize and optimize lifecycle flows for the Brazilian market
Ensure campaigns comply with gambling regulations
Align on integrated campaign planning and calendar management
Oversee unified customer communication strategies
Lead the development and refinement of automated CRM journeys
Improve trigger-based communications
Oversee QA processes for campaign execution
Monitor and report on CRM metrics
and personalization strategies
Address friction points in the customer journey
Deliver performance reports
Implement best practices for CRM automation
Stay updated on iGaming trends
How You'll Work.
Team & Collaboration
Collaborate with Central Ops, Data, and Local Teams; Partner with the CRM Lead; Collaborate with Data & Analytics; Partner with On-Site Content & UX Teams; Collaborate cross-functionally
Communication Scope
Fluent in English and Brazilian Portuguese (written/spoken)
Process & Methodology
Calendar management
Applying for this CRM Lead - Strategy and Planning role?
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