CRMLead-StrategyandPlanning

We are on a mission to pioneer the world’s next era of play. As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences. Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day. Job Summary We are seeking a strategic CRM Lead to lead our lifecycle, automation, and campaign optimization efforts for our platform. In this role, you will oversee the end-to-end CRM strategy, ensuring campaigns align with business goals, automated flows are optimized, and user experiences are seamless. You will collaborate with Central Ops, Data, and Local Teams to drive retention, conversions, and player engagement through data-driven decisions and flawless execution. *Position based in Rio de Janeiro or São Paulo. What you’ll be doing: CRM Strategy & Business Alignment Plan and execute CRM campaigns (onboarding, retention, reactivation, promotions) that align with business KPIs (LTV, retention, conversion). Work closely with Central Ops to localize and optimize lifecycle flows for the Brazilian market. Ensure campaigns comply with gambling regulations (bonus T&Cs, responsible gaming messaging). Partner with the CRM Lead to: Align on integrated campaign planning and calendar management Oversee unified customer communication strategies Exchange data-driven feedback to enhance overall CRM performance Automation & Lifecycle Optimization Lead the development and refinement of automated CRM journeys (FTDs, churn prevention, win-back campaigns). Improve trigger-based communications (behavioral, transactional, segmentation) to enhance player engagement. Continuously A/B test messaging, timing, and incentives across email, push, SMS, and in-app channels. Campaign Quality & Performance Oversee QA processes to ensure error-free campaig