Wunderflats
Real Estate
CRMLead(f/m/d)
“CRM Lead (f/m/d) at Wunderflats. Skills: CRM, lifecycle marketing, strategy, execution, automation, optimization, reporting, performance optimization. take full ownership of lifecycle marketing across landlords and tenants — from strategy and journey design to automation, optimisation, and commercial impact. define how lifecycle marketing works at scale”
Industry & Context.
What They're Looking For.
Must Have
hands-on experience in CRM / lifecycle marketing, Proven ability to own strategy and execution end-to-end, Experience with complex or two-sided journeys (marketplaces, SaaS, platforms), A commercial mindset and comfort being accountable for results, High autonomy in fast-moving environments, German and English speaking skills C1-2
What You'll Do.
take full ownership of lifecycle marketing across landlords and tenants — from strategy and journey design to automation
and commercial impact
define how lifecycle marketing works at scale
connect user intent with the right message at the right time and establish CRM as a measurable
trusted growth channel across the business
Owning lifecycle strategy across supply (landlords) and demand (tenants)
Building automated journeys that drive activation
Defining segmentation and lifecycle logic across complex user journeys
and performance optimisation
Continuously testing messaging
Activate and nurture leads to first listing
Reactivate inactive or churned landlords
Align CRM flows with Sales and activation pipelines
Segment users based on intent and behaviour
Improve visit-to-booking-request conversion
Re-engage inactive users and drive repeat usage
How You'll Work.
Team & Collaboration
work closely with Sales, Product, Paid Media, Content, and Data, leading through expertise and influence
Applying for this CRM Lead (f/m/d) role?
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