LiveScore Group
Sports and Gaming
CRMLead
“CRM Lead at LiveScore Group. Skills: CRM strategy, Customer segmentation, Campaign management. Drive key CRM metrics. Develop customer journeys”
What You'll Achieve.
Improve engagement; Improve retention; Improve value; Deliver measurable growth; Improved KPIs
Industry & Context.
Analytical; Data-driven recommendations
What They're Looking For.
Must Have
Previous CRM experience, Retention-focused role experience, Knowledge of online Sportsbook, Knowledge of Gaming platforms, Understanding of lifecycle development, Understanding of optimisation, Customer-centric, Understanding of CRM strategies, Understanding of CRM practices, Analytical mindset, Commercial mindset, Data driven mindset, Solid understanding of marketing principles, Attention to detail, Organized, Process driven, Excellent time management, Work on multiple projects, Collaborate with internal departments, Provide updates to stakeholders
Nice to Have
Experience with customer journeys, Experience with segmentation, Experience with channel mix
What You'll Do.
Drive key CRM metrics
Develop customer journeys
Develop omni-channel campaigns
Define user segmentation
Forecast opportunities
Prioritise initiatives
Apply lifecycle marketing strategies
Oversee CRM campaign planning
Collaborate with CRM Operations team
Ensure customer communications are compliant
Liaise with internal stakeholders
Align campaign activity with onsite experience
Align campaign activity with brand goals
Partner with Insights and Promotions teams
Shape campaign propositions
Secure budget sign-off
Lead weekly campaign reporting
Lead commercial analysis
Deliver data-driven recommendations
Deliver clear narratives
Track performance across cohorts
Track performance across channels
Track performance across promotions
Identify actionable insights
Establish best working practices
Develop best working practices
Mentor CRM Executives
Mentor Senior Executives
How You'll Work.
Team & Collaboration
CRM Operations team; Internal stakeholders; Product; Creative; Customer Service; Insights; Data; Insights teams; Promotions teams
Communication Scope
Data-driven recommendations; Clear narratives
Process & Methodology
Prioritise initiatives, Manage testing plan
Applying for this CRM Lead role?
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