LiveScore Group
Sports and Gaming
CRMLead
Neural analysis suggests this role is
optimal for Lead candidates.
“CRM Lead at LiveScore Group. Skills: CRM strategy, Customer segmentation, Campaign management, Growth metrics. Drive key CRM metrics. Develop customer journeys”
What You'll Achieve.
Improve engagement; Improve retention; Improve value; Deliver measurable growth; Improved KPIs
Industry & Context.
Analytical; Commercial; Data-driven
What They're Looking For.
Must Have
Previous CRM experience, Retention-focused role experience, Lifecycle development understanding, Lifecycle optimisation understanding, Customer-centric mindset, CRM strategies understanding, CRM practices understanding, Analytical mindset, Commercial mindset, Data-driven mindset, Marketing principles understanding, Attention to detail, Organized, Process driven, Excellent time management, Ability to work on multiple projects
Nice to Have
Online Sportsbook knowledge, Gaming platforms knowledge
What You'll Do.
Drive key CRM metrics
Develop customer journeys
Develop omni-channel campaigns
Define user segmentation
Forecast opportunities
Prioritise initiatives
Apply lifecycle marketing strategies
Oversee CRM campaign planning
Collaborate with CRM Operations team
Ensure customer communications compliant
Ensure customer communications consistent
Adhere to brand guidelines
Liaise with internal stakeholders
Align campaign activity onsite
Align campaign activity brand goals
Partner with Insights teams
Partner with Promotions teams
Shape campaign propositions
Secure budget sign-off
Lead weekly campaign reporting
Lead commercial analysis
Deliver data-driven recommendations
Deliver clear narratives
Influence future CRM strategy
Track performance across cohorts
Track performance across channels
Track performance across promotions
Identify actionable insights
Establish best working practices
Develop best working practices
Mentor CRM Executives
Mentor Senior Executives
Ensure high-quality delivery
How You'll Work.
Team & Collaboration
Internal stakeholders alignment; Collaborating with internal departments; Providing updates to stakeholders
Communication Scope
Clear narratives
Full Job Description
Soho, London Hybrid working: 3 days in the office, Tues - Thurs The Role Reporting to the CRM Manager, you will be a senior member of the CRM team, with a deep understanding of our customer base, products, and onsite experience. This strategic role will help lead and enhance the overall CRM strategy for LiveScore Bet across multiple regulated markets, keeping the customer at the heart of everything we do. You will be naturally analytical and commercially driven, owning the development of effective segmentation, testing strategies and campaign reporting. This is a fast-paced, hands-on role that is both challenging and rewarding, perfect for someone looking to make a direct impact on business performance. At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top. We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition. As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users. We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you! Key Responsibilities Drive key CRM metrics by developing customer journeys and omni-channel campaigns that imp
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