ASOS
fashion
CRMExecutive(Lifecycle&CampaignOperations)
“CRM Executive (Lifecycle & Campaign Operations) at ASOS. Skills: CRM, email marketing, lifecycle marketing, campaign operations. Build, schedule and QA email (and where relevant push/in-app) campaigns in Braze, aligned to the TOPSHOP/TOPMAN trading calendar.. Set up audiences using commercially-relevant segmentation logic (e.g., engaged vs lapsed, customer groups, product interest where available) and ensure correct suppression/exclusions.”
What You'll Achieve.
unlock the huge growth potential of the TOPSHOP and TOPMAN brands; grow the TOPSHOP & TOPMAN CRM channel with a focus on Topshop. com; optimise performance (subject lines, creative, timing)
Industry & Context.
spotting issues
What They're Looking For.
Must Have
Relevant experience in CRM / email marketing / lifecycle marketing in e-commerce, Hands-on experience building campaigns and/or flows in a CRM/ESP tool (Braze or Klaviyo are similar tools acceptable), attention to detail: confident running QA and managing deadlines in a fast-moving environment, Comfortable working with data at a practical level (segments, interpreting performance, spotting issues), Experience supporting lifecycle triggers like Back in Stock / Price Drop / abandoned journeys, Familiarity with e-commerce platforms and integrations (Shopify ecosystem awareness), Basic HTMLail troubleshooting experience
Nice to Have
fashion is a plus
What You'll Do.
schedule and QA email (and where relevant push/in-app) campaigns in Braze
aligned to the TOPSHOP/TOPMAN trading calendar.
Set up audiences using commercially-relevant segmentation logic (e.g.
product interest where available) and ensure correct suppression/exclusions.
Own pre-send QA (links
tracking) and post-send checks
escalating issues quickly.
Help maintain and iterate Welcome/onboarding activity (content swaps
Support rolloutAU of key product lifecycle triggers such as Back in Stock
Low in Stock (build support
Produce a weekly view of performance (send volume
conversions / revenue where available) and capture learnings.
Help keep campaign naming and tagging consistent so reporting is usable.
Develop an A testing pipeline to optimise performance (subject lines
timing) and summarise outcomes.
Help document and improve simple CRM ways of working: build checklists
campaign request intake
and a comms calendar view.
Support foundational initiatives that are already on the roadmap by being the operational partner: testing
and feeding back issues.
Supporting our culture by championing Diversity
Equity & Inclusion strategies.
How You'll Work.
Team & Collaboration
Working with the Head of Performance & Insights.; Being the operational partner for foundational initiatives.; Spending at least 3 days a week in the office to move faster, connect more deeply, and achieve more as a team.
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