Public Group
Retail
CRMExecutive
“CRM Executive at Public Group. Skills: CRM, Marketing Automation, Data Analysis, Campaign Management. Participate in targeting and segmentation of campaigns. Orchestrate loyalty and coupons campaigns”
What You'll Achieve.
enhancing customer engagement, loyalty, and ROI; improve conversions and ROI; maximize conversion and ROI; deliver exceptional customer experiences; Monitors and drives core customer’s base KPIs like CLV, Purchase Frequency, Contactability
Industry & Context.
analytical skills with the ability to interpret data and derive actionable insights.
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Digital Marketing, or a related field is required., Proficiency in CRM platforms (e. g. , Salesforce, Microsoft Dynamics), marketing automation tools, SQL, Microsoft BI, and Google Analytics., command of Excel and PowerPoint is essential., analytical skills with the ability to interpret data and derive actionable insights., Excellent written and verbal communication skills in English, with the ability to craft compelling messages and present complex ideas to various stakeholders.
Nice to Have
A Master's degree or relevant certifications in CRM, Digital Marketing, or Analytics is a plus.
What You'll Do.
Participate in targeting and segmentation of campaigns
Orchestrate loyalty and coupons campaigns
Participate in preparation
optimization of CRM campaigns
Implement roadmap to enrich customer data
Work on marketing automation platforms
Monitor and drive core customer base KPIs
Work closely with cross-functional teams
How You'll Work.
Team & Collaboration
Works closely with cross-functional teams including Marketing, Data Analytics, IT, and Sales to ensure seamless campaign execution and integration with other customer touchpoints.
Communication Scope
Excellent written and verbal communication skills in English; ability to craft compelling messages; present complex ideas to various stakeholders
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