LiveScore Group
Sports and Gaming
CRMExecutive
Neural analysis suggests this role is
optimal for Mid+ candidates.
“CRM Executive at LiveScore Group. Skills: CRM campaigns, Customer communication, Data analysis. Design multi-channel CRM campaigns. Create detailed CRM campaign briefs”
What You'll Achieve.
Customer engagement; Customer retention; Revenue growth; Timely campaigns; Relevant campaigns; Aligned campaigns
Industry & Context.
Analytical; Inquisitive
What They're Looking For.
Must Have
Competent in multi-channel campaigns, Comfortable using Excel, Comfortable working with campaign briefs, Understanding of CRM personalisation, Keen interest in sports, Highly organised, Excellent communication skills, Analytical and inquisitive, Proactive and accountable, Enthusiastic about learning
Nice to Have
Xtremepush experience advantageous
What You'll Do.
Design multi-channel CRM campaigns
Create detailed CRM campaign briefs
Brief other departments for assets
Own day-to-day execution of campaigns
Factor in personalisation
Factor in segmentation
Factor in dynamic content
Ensure CRM campaigns are QA'd
Ensure CRM campaigns are tested
Ensure CRM campaigns are deployed
Escalate issues with CRM tools
Escalate issues with performance
Liaise with Marketing
Liaise with Legal & Compliance
Liaise with Promotions
Inform Customer Services of campaign details
Contribute to weekly reporting
Monitor performance of audience behaviour
Conduct analysis on campaign performance
Present key takeaways
How You'll Work.
Team & Collaboration
Wider CRM team; Internal stakeholders; Cross-functional teams
Communication Scope
Excellent communication skills
Process & Methodology
Campaign management
Full Job Description
Soho, London Hybrid working: 3 days in the office, Tues - Thurs The Role Reporting to the CRM Manager, you will be a key member of the CRM team, responsible for the hands-on execution of our customer communication strategy. This strategic role is focused on designing and optimising personalised, data-driven CRM campaigns that support customer engagement, retention, and revenue growth for LiveScore Bet. You will work closely with the wider CRM team and internal stakeholders to ensure campaigns are timely, relevant and aligned with the sporting calendar and our promotional roadmap. This is a fast-paced, hands-on role that is both challenging and rewarding, ideal for someone passionate about sports and looking to build a career in CRM by making a direct impact on business performance. At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top. We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition. As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users. We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you! Key Responsibilities Design mu
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