Wise
Financial Services
CRMExecutive-APACProductComms
Neural analysis suggests this role is
optimal for mid candidates.
“CRM Executive - APAC Product Comms at Wise. Skills: end-to-end execution of product communications, support Asia and Pacific teams, Transactional & Compliance communications, incident handling, localisation of communications. Own the end-to-end execution of cross-channel Product Campaigns using email, push notifications and in-product messages.. Apply product knowledge to drive the right decisions, correct channels and right approaches to take when talking to our customers”
What You'll Achieve.
create long-term customer relationships through better communication; bringing value to international people; making them look forward to our comms; reduce friction; build long-term customer trust and retention; ensure the right messages reach the right customers, at the right time, through the right channels; ensure our communications are seamless, accurate, and localised; improve and iterate on our notifications constantly
Industry & Context.
analytical; judgment
What They're Looking For.
Must Have
experience working with multiple stakeholders at different levels of seniority, excellent communication skills, customer-first mindset, analytical, eager to learn and develop, self-starter with attention to detail, understand CRM basics, basic HTML / CSS knowledge, not afraid to take responsibility and ownership of your work, perseverance, preference for working in a collaborative environment, requiring judgment, attention to detail, and the ability to work across multiple stakeholders and priorities
Nice to Have
great experience, great at articulating your thinking
What You'll Do.
Own the end-to-end execution of cross-channel Product Campaigns using email
push notifications and in-product messages.
Apply product knowledge to drive the right decisions
correct channels and right approaches to take when talking to our customers
and regional teams to translate complex product behaviour and regulatory requirements into clear
customer-facing communication
Collaborate with designers
and engineers to build and maintain scalable templates and communication frameworks aligned with Wise’s tone and standards
Manage operational aspects of CRM
including campaign scheduling
Support incident communications
ensuring customers are informed quickly and clearly during high-impact situations
collate and analyse data for notifications and feedback to relevant product teams to ensure that we improve and iterate on our notifications constantly
Support Research and other teams in reaching customers when needed
ensuring communication is purposeful and well-targeted
Enable localisation of communications to reflect regional nuances
regulatory requirements
How You'll Work.
Team & Collaboration
Partner with Product, Engineering, Compliance, and regional teams; Collaborate with designers, copywriters, and engineers; working in a collaborative environment; work with multiple stakeholders at different levels of seniority; ability to work across multiple stakeholders and priorities
Communication Scope
excellent communication skills; clear, customer-facing communication; communication is purposeful and well-targeted; localisation of communications to reflect regional nuances, regulatory requirements, and customer needs
Full Job Description
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about [our mission](https://wise.jobs/our-mission) and [what we offer](https://wise.jobs/what-we-offer). The team. The CRM team at Wise is expanding to consolidate our efforts to create long-term customer relationships through better communication. We’re all about bringing value to international people and making them look forward to our comms because they’ll either be entertained, learn something new, or find out about a useful product, service or promotion. In some cases, it’s just about reassuring customers or informing them about an action related to their account. We work closely with Product, Compliance, and Operations teams to deliver accurate, timely, and reliable communications that support regulatory requirements, reduce friction, and build long-term customer trust and retention. In a fast-moving environment, we ensure the right messages reach the right customers, at the right time, through the right channels — especially when it matters most. The role. The key function of the role is to provide support to Asia and Pacific teams when it comes to Transactional & Compliance communications and incident handling, where accuracy, clarity, and timing are critical. You will be responsible for the end-to-end execution of product communications, acting as a key partner to Product, Compliance, and regional teams to ensure our communications are seamless, accurate, and localised. Your Mission: * Own the end-to-end execution of cross-channel Product Campaigns using email, push notifications and in-product messages. *
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