Betsson Group

iGaming

CRMCoordinator

€23–30k ~AI est. Malta
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“CRM Coordinator at Betsson Group. Manage global promotions projects. Maintain communications with stakeholders”

Industry & Context.

iGaming
Eligibility Requirements

After-Hours Support

What They're Looking For.

Must Have

At least one years’ experience, Experience working with Jira, Experience working with html, Experience working with excel, Genuine interest in online Casino, Good project management skills, Excellent written skills in English, Excellent verbal skills in English, Understanding of player bonuses, Understanding of player incentives, Proficiency in CRM tools, Proficiency in email marketing platforms, Experience in multi-brand environment, Experience in multi-market environment

Nice to Have

Proficiency in Spanish, Proficiency in Portuguese, Proficiency in Greek, Proficiency in Estonian, Proficiency in Latvian

What You'll Do.

Manage global promotions projects

Maintain communications with stakeholders

Oversee promotions calendar execution

Configure player rewards and bonuses

Localise global promotions material

Transform mechanics into local messages

Upload customer-facing communications

Test customer-facing communications

Ensure assets are QA'd

Monitor promotions display

Ensure customer journey works

Act as contact for support team

Collaborate with support team

Provide afterhours support

How You'll Work.

Team & Collaboration

Work with regional teams; Work with branding team; Collaborate with local copywriters; Collaborate with support team

Communication Scope

Written skills; Verbal skills

Process & Methodology

JIRA

Full Job Description

Betsson Group is seeking a self-driven and detail-oriented CRM coordinator with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts. In this role, you'll execute global promotions across multiple brands and markets designed to engage and entertain the group’s wider customer base beyond the game play. Key Responsibilities Project Management: Use JIRA to manage global promotions projects and tasks, and to maintain effective communications with all teams and relevant stakeholders. Execution: Oversee the end-to-end execution of the global promotions calendar. Player Rewards: Configuration of player rewards and bonuses in the campaign systems. Localisation: Collaborate with local copywriters to ensure full localisation of global promotions material, transforming global mechanics into local messages. Quality Assurance: Upload and test customer-facing communications (e.g., SMS, emails, landing pages, onsite messages, banners push notifications, etc.) for promotions, ensuring all assets are fully QA'd, approved, and ready for the scheduled launch. Monitoring: Monitor the ‘shop window’ to ensure all promotions are showing correctly across our products, and that the customer journey is working as intended. Support: Act as the main point of contact for our support team regarding customer queries related to global promotions and collaborate closely with them to optimise the customer journeys to reduce contact-drivers. After-Hours Support: In addition to standard office hours, you will also work on a roster along with other Global Promotions CRM Coordinators to provide afterhours support on any incidents relating to CRM promotions. Requirements Regions: Work with regional teams on global promotions localisation. Design & Branding: Work with the branding team on the propositions of promotions, to ensure creative output in line with promotional goals. CRM Projects & Solutions: Offe

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