Dwelly
Real Estate
CRM&CommunicationsCoordinator
Neural analysis suggests this role is
optimal for Mid+ candidates.
“CRM & Communications Coordinator at Dwelly. Skills: CRM, Communications, Mailchimp, Automation. Own Mailchimp database. Import contacts”
What You'll Achieve.
Consistent monthly communications cadence; Improve landlord newsletter engagement; Reusable template system; Scalable segmentation system
Industry & Context.
Overlap with UK working hours
What They're Looking For.
Must Have
3–5 years CRM experience, 3–5 years marketing automation experience, Manage communications at scale, Experience in tech company, Experience in fast-growth environment, Hands-on Mailchimp experience, Hands-on HubSpot experience, Hands-on Klaviyo experience, Copywriting skills, Produce clear on-brand content, English communication skills, Organised, Self-managing, Operate with imperfect information, Overlap with UK working hours
Nice to Have
Content marketing experience, Social media experience, Property background, Proptech background, Estate agency background, Figma experience, Zapier experience, Notion experience, AI tools experience, Working knowledge of SEO, Working knowledge of CMS platforms, Meta Ads experience, Paid social experience
What You'll Do.
Own Mailchimp database
Maintain list hygiene
Keep segmentation accurate
Build audience segments
Deploy email campaigns
Schedule email campaigns
Monitor email campaigns
Manage deliverability
Maintain sender reputation
Manage communications calendar
Track email performance metrics
Report on email metrics
Use data to improve segmentation
Use data to improve timing
Use data to improve messaging
Onboard new brand acquisition
Bring brands onto cadence
Build reusable templates
Build reusable copy blocks
Build reusable brand assets
Automate content production tasks
Automate operational workflows
Maintain internal documentation
Produce supporting content
Create social media posts
Create regulatory updates
Maintain brand consistency
Adapt tone for local markets
Support visual asset production
How You'll Work.
Communication Scope
English communication
Full Job Description
About Dwelly Dwelly — a UK-based, AI-enabled lettings and property management platform, that is growing through a roll-up strategy acquiring estate agencies. The company leverages two arms: i) acquiring existing letting agencies, effectively buying its highly sticky, recurring revenue-type landlords portfolios, and then ii) building a top-notch technology to automate tenant management, payments, and post-rental property maintenance. The company seamlessly integrates AI services to automate all business processes within brick-and-mortar real estate agencies, integrating them into a tech-enabled digital letting platform in two months to radically improve the user experiences and increase efficiency of the business. We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations. Position summary We are looking for a CRM & Communications Coordinator to own landlord and tenant communications across our growing portfolio of acquired agency brands. This is a CRM-first role — you will be responsible for managing and optimising high-volume email communications that keep our landlords and tenants informed, engaged, and retained as we scale through acquisitions. This is not a brand-building or campaign management role. It's about operational excellence in communications: making sure the right message reaches the right audience at the right time, consistently, across a fragmented and growing multi-brand portfolio. You will own the Mailchimp database, manage audience segmentation, deploy regular communications at scale, and build the templates and systems that allow each new agency acquisition to be onboarded into our communications infrastructure quickly and consistently. This role is ideal for someone who is organised and process-driven, comfortable working with large contact databases, and able to produce clear, on-brand copy quickly. Experience in a tech company or fast-growth envi
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