PVH
Retail
CRMAutomationSpecialist
Neural analysis suggests this role is
optimal for Mid candidates.
“CRM Automation Specialist at PVH. Skills: CRM Automation, Salesforce Marketing Cloud, Campaign Execution, Data Management. Execute CRM campaigns, automations, customer journeys. Configure Journey Builder flows, triggered campaigns”
What You'll Achieve.
Timely and accurate execution of CRM campaigns; Low error rates in campaign setup; High quality, consistency, efficiency in delivery; Improved performance and operational efficiency; High stakeholder satisfaction; Scalable documentation and collaboration
Industry & Context.
Solid problem-solving skills; Practical decision-making skills
What They're Looking For.
Must Have
3–4 years of hands-on experience in CRM or marketing automation platforms, Proven experience building campaigns, automations and customer journeys, Solid SQL skills for segmentation and data handling, Experience with HTML/CSS for email template development, Familiarity with scripting for personalization (e.g. AMPscript or similar), understanding of data structures (e.g. data extensions, audience models) and ability to work with complex datasets and campaign logic, Experience managing marketing technology implementations and projects from concept to delivery, attention to detail with a clear QA and documentation mindset, Solid problem-solving and practical decision-making skills, Ability to work independently, proactively and accurately in a fast-paced environment, stakeholder management skills with experience working cross-functionally, Experience collaborating with or managing external partners or development teams, Clear and structured communication skills, Fluent in English (verbal and written)
What You'll Do.
Execute CRM campaigns
Configure Journey Builder flows
trigger-based solutions
Build and maintain email templates
Manage audience segmentation
Perform end-to-end QA checks
Monitor campaign and automation performance
Drive CRM operational excellence
Translate business needs into technical solutions
Collaborate cross-functionally
Manage external developers
Support new campaign implementations
Collaborate with technical teams
How You'll Work.
Team & Collaboration
Collaborate cross-functionally with Marketing, Tech, eCommerce; Work closely with CRM and Marketing teams; Collaborate with technical teams
Communication Scope
Clear and structured communication skills
Process & Methodology
Manage implementations, Lead initiatives, Manage projects from concept to delivery, Support end-to-end delivery of CRM initiatives
Full Job Description
**About Us:** We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+. One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH **[here](https://www.pvh.com/responsibility/inclusion-diversity)**. **The Team** The Digital Consumer Operations team is responsible for enabling best-in-class digital experiences across all DTC channels for Tommy Hilfiger and Calvin Klein. Within this team, the Consumer Analytics sub team delivers data-driven tools and capabilities that empower decision-making and optimize performance across media, eCommerce and marketing. By integrating insights, automation and scalable infrastructure, the team enhances consumer engagement and supports commercial growth in a fast-paced, omnichannel environment. **The Position** As a CRM Automation Specialist, you drive the hands-on execution of CRM campaigns, automations and customer journeys, delivering high-quality, data-driven communications while supporting day-to-day CRM operations. You play a key role in PVH EMEA’s CRM transformation, enabling scalable, personalized journeys by translating business needs into effective solutions and leading initiatives in Salesforce Marketing Cloud (SFMC). Acting as a technical expert and project lead, you collaborate with cross-functional teams, manage implementations and ensure operational excellence across CRM program
Applying for this CRM Automation Specialist role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about PVH?
Real rants from real employees. Read before you apply.