PVH
Apparel & Fashion
CRMAutomationSpecialist
“CRM Automation Specialist at PVH. Skills: CRM Automation, Salesforce Marketing Cloud (SFMC), Campaign Management, Customer Journey Design, Data Segmentation, HTML/CSS, AMPscript. Own and execute CRM campaigns, automations and customer journeys across channels using Salesforce Marketing Cloud (SFMC). Configure and manage Journey Builder flows, triggered campaigns and Automation Studio workflows”
What You'll Achieve.
Timely and accurate execution of CRM campaigns, automated journeys and technical enhancements; Low error rates in campaign setup, data targeting and overall QA adherence; High quality, consistency and efficiency in campaign and journey delivery; Improved performance and operational efficiency across CRM processes; High stakeholder satisfaction with technical support and project execution; Scalable documentation and collaboration across internal and external stakeholders
Industry & Context.
Solid problem-solving and practical decision-making skills
What They're Looking For.
Must Have
3–4 years of hands-on experience in CRM or marketing automation platforms, Proven experience building campaigns, automations and customer journeys, Solid SQL skills for segmentation and data handling, Experience with HTML/CSS for email template development, Familiarity with scripting for personalization (e.g. AMPscript or similar), understanding of data structures (e.g. data extensions, audience models) and ability to work with complex datasets and campaign logic, Experience managing marketing technology implementations and projects from concept to delivery, attention to detail with a clear QA and documentation mindset, Solid problem-solving and practical decision-making skills, Ability to work independently, proactively and accurately in a fast-paced environment, stakeholder management skills with experience working cross-functionally, Experience collaborating with or managing external partners or development teams, Clear and structured communication skills, Fluent in English (verbal and written)
What You'll Do.
Own and execute CRM campaigns
automations and customer journeys across channels using Salesforce Marketing Cloud (SFMC)
Configure and manage Journey Builder flows
triggered campaigns and Automation Studio workflows
Design and implement scalable
trigger-based solutions and new campaign features
Build and maintain email templates using HTML/CSS
including dynamic content and personalization
segmentation and campaign setup are executed to a high standard
Manage audience segmentation
data extensions and data flows
Perform end-to-end QA checks across data
content and logic before launch
Monitor campaign and automation performance
identifying and resolving issues
Drive CRM operational excellence
documentation and continuous improvements
How You'll Work.
Team & Collaboration
Collaborate cross-functionally with Marketing, Tech, eCommerce and external partners to deliver high-quality solutions; Manage external developers and support end-to-end delivery of CRM initiatives and enhancements; Work closely with CRM and Marketing teams to understand lifecycle journeys and campaign requirements; Collaborate with technical teams when issues require deeper investigation
Communication Scope
Clear and structured communication skills
Process & Methodology
Manage marketing technology implementations and projects from concept to delivery, Lead initiatives in Salesforce Marketing Cloud (SFMC), Act as a technical expert and project lead
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