Gambling. com Group
online gambling
CRMAutomationSpecialist
“CRM Automation Specialist at Gambling. com Group. Skills: CRM Automation, Email Marketing, Marketing Automation, Customer Journey Building, Data Segmentation, A/B Testing, AI Tools in CRM. Support the CRM strategy across all Email, SMS & Web Push.. Interpret department KPIs and targets into tangible CRM actions.”
Industry & Context.
using AI to identify drop-off points and recommend journey improvements; applying professional judgement and human review
What They're Looking For.
Must Have
3+ years of experience in a CRM, email marketing, or marketing automation role, Experience using a CRM or marketing platform ( Bloomreach, Salesforce, HubSpot, Klaviyo, or similar), Proven experience building and managing automated customer journeys, Comfortable working with data segmentation and audience management to deliver personalised communications, Experience running A tests and interpreting results to drive actionable improvements
Nice to Have
Familiarity with AI-assisted tools is a advantage
What You'll Do.
Support the CRM strategy across all Email
Interpret department KPIs and targets into tangible CRM actions.
Build and develop automated customer journeys for new acquisition
Building & testing new dynamic content for emails
leveraging AI content generation tools to accelerate production and personalisation at scale.
Work across a number of different GEO locations & brands.
Reporting on performance on a monthly basis
sharing insights with the wider team
and using AI-assisted analytics tools to surface trends and anomalies faster.
Running A tests across multiple touch points.
Manage email and SMS segmentation.
Ad-hoc emails for free-to-play products
big sporting events and targeted offers.
Landing page builds and optimisation.
Manage automation flow
using AI to identify drop-off points and recommend journey improvements.
Explore ways to improve engagement & conversion rate from communications
proactively testing AI-generated subject lines and personalised content recommendations.
Maintain the quality of the database
ensuring its effective segmentation for personalised content/sales.
Monitor key CRM performance metrics and KPIs.
Maintain high levels of GDPR compliance and ensure best practices are upheld and improved where necessary.
Use AI-enabled tools to support research
improving efficiency and quality while applying professional judgement and human review.
Stay current with emerging AI tools and practices relevant to CRM and email marketing
evaluating new processes and making recommendations to the wider team.
How You'll Work.
Team & Collaboration
sharing insights with the wider team
Applying for this CRM Automation Specialist role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about Gambling. com Group?
Real rants from real employees. Read before you apply.