CRMAssociate

The CRM Associate supports new user acquisition and activation by executing onboarding and early-lifecycle CRM campaigns. This role focuses on increasing first booking conversion and accelerating the journey from install to repeat usage through well-timed and well-executed CRM communications. The role is execution-heavy and ideal for a detail-oriented marketer who wants to build a strong foundation in CRM, lifecycle marketing, and analytics. Key Responsibilities New User Onboarding & Activation * Execute CRM journeys guiding users from: * App install to first booking * First booking to second booking * Deploy onboarding campaigns that educate users on app USPs, pricing, and key features * Support first-ride incentive and welcome offer execution CRM Campaign Execution * Build, QA, and launch CRM campaigns across push notifications, in-app messages, and other available channels * Ensure correct segmentation, eligibility, and timing of campaigns * Coordinate with the Senior CRM Manager on campaign logic and priorities Promo Execution Support * Assist in setting up and validating promo logic using promo tools * Ensure new user offers are applied correctly and only to intended segments * Support QA and monitoring during campaign launches Reporting & Optimization Support * Track and report key activation metrics such as: * First booking rate * Time to first booking * First to second booking conversion * Identify drop-off points and share insights for optimization **Requirements** * 1–3 years of experience in CRM, digital marketing, or growth roles * Familiarity with CRM tools (MoEngage or similar preferred) * Strong attention to detail and execution discipline * Basic understanding of funnels, segmentation, and performance metrics * Strong coordination and communication skills **Benefits** * Why join Angkas? * Freedom of work * Work-life balance * Free meals and use of gym * Opportunities for promotion * Competitive salary * Pay raise * Start-up environment * Multi-cultur