VML MAP
CRMApplicationManager-SalesforceMarketingCloud
Neural analysis suggests this role is
optimal for Mid candidates.
“CRM Application Manager - Salesforce Marketing Cloud at VML MAP. Skills: Team leadership, Technical solutions, Salesforce Marketing Cloud, Marketing automation. Lead and mentor a team of Application Consultants. Streamline client operations”
What You'll Achieve.
Ensure marketing campaigns for global brands are launched seamlessly at scale; Successful adoption of Catalyst tools across clients; Ensure the successful adoption of Catalyst tools across clients; Achieving client success; Ensure a seamless user experience for clients; Delivery of solutions that align with clients' business goals; Humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM
Industry & Context.
Identify, troubleshoot, and resolve technical issues; Problem-solving and analytical skills
What They're Looking For.
Must Have
Experience working with a marketing automation platform, either, SFMC, adobe campaign or braze, JavaScript skills, Experience developing tailored solutions within a marketing automation platform, Proven experience in leading a team of marketing automation (SFMC or adobe campaign) consultants and guiding them in delivering technical solutions to clients, Experience with salesforce marketing cloud OR adobe campaign is essential, Problem-solving and analytical skills, Ability to adapt to changing project requirements, Expertise in data management, Ability to use data for segmentation and reporting, A client-focused approach
Nice to Have
Deep understanding of marketing operations and customer journey optimization
What You'll Do.
Lead and mentor a team of Application Consultants
Streamline client operations
Activate new technical capabilities
Ensure the development and adoption of Catalyst tools
and optimize end-to-end client experiences
Drive the successful configuration and implementation of customized business rules
and features in the Catalyst platform
and resolve technical issues
Use data to build audiences
and optimize marketing strategies
Advise on product improvements
Guide clients through the setup and optimization of their marketing automation setups
and lifecycle programs
How You'll Work.
Team & Collaboration
Collaborate effectively within a cross-functional team; Work with developers, architects, data specialists, and product managers; Collaborate with other internal teams, including creative and client-facing experts
Process & Methodology
Oversee project timelines, Ensure resource allocation
Full Job Description
About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Are you eager to learn about innovative technologies and lead a team to success? Would you like to work with cutting-edge internal tools developed by the Catalyst team (MAP's internal product team)? If so, you could be the Application Consultant Manager (SFMC) we are looking for! What will your day look like? As the Application Consultant Manager, you will lead a dynamic team while also being deeply involved in technical solutions, ensuring that marketing campaigns for global brands are launched seamlessly at scale. Your role will include both team leadership and individual contributor responsibilities. You'll be responsible for guiding your team in streamlining client operations and activating new technical capabilities while ensuring the development and adoption of Catalyst tools. At the same time, you’ll remain hands-on in configuring, implementing, and optimizing end-to-end client experiences. More specifically your tasks will include: Team Leadership and Management Lead and mentor a team of Application Consultants, ensuring their professional growth and the successful adoption of Catalyst tools across clients. Set performance goals, provide constructive feedback, and foster a culture of collaboration and innovation within the team. Oversee team productivity, project timelines, and ensure resource allocation for optimal delivery of solutions. Promote a culture of continuous improvement, ensuring the team is always advancing technical skills while also achieving client success. Individual
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