BJAK
insurance
CRMandRetentionsManager
Neural analysis suggests this role is
optimal for Mid candidates.
“CRM and Retentions Manager at BJAK. Skills: CRM strategy, Retention campaigns, Customer lifecycle management. Define CRM and retention strategy. Set goals and KPIs”
What You'll Achieve.
drive repeat usage; policy renewals; cross-sell; long-term CLV growth; reduce churn; improve customer engagement; improve activation; retention; conversion; upsell; win-back strategies; customer loyalty; lifetime value; long-term revenue growth
Industry & Context.
analytical skills
What They're Looking For.
Must Have
5–7 years of experience in CRM, Retention, Customer Success, or Lifecycle Marketing within fintech, insurance, e-commerce, or high-growth B2C platforms, Proven track record of improving retention, engagement, renewal rates, or CLV, analytical skills with hands-on experience in CRM tools, segmentation, cohort analysis, and performance measurement, Experience running multi-channel CRM programs and lifecycle campaigns at scale, Ability to work cross-functionally and influence Product, Marketing, Data, and Operations teams, communication skills with the ability to present insights and recommendations clearly to leadership
What You'll Do.
Define CRM and retention strategy
Develop frameworks and playbooks
Design and execute CRM campaigns
Build targeted lifecycle campaigns
Analyze customer behavior
Translate data into actionable insights
Track and report CRM performance
Own CRM experimentation
Develop feedback loops
Support customer education initiatives
Ensure CRM communication relevance
How You'll Work.
Team & Collaboration
Partner with Marketing; Work with Product teams; Collaborate with Customer Support and Operations; Act as the voice of the customer internally
Communication Scope
communication skills with the ability to present insights and recommendations clearly to leadership
Full Job Description
Drive Loyalty. Shape Customer Value. Maximize Lifetime Revenue. ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. WHAT YOU’LL BE RESPONSIBLE FOR CRM & CUSTOMER LIFECYCLE STRATEGY - Define and own end-to-end CRM and retention strategy across the full customer lifecycle — onboarding, activation, engagement, retention, and reactivation. - Set clear goals and KPIs to drive repeat usage, policy renewals, cross-sell, and long-term CLV growth. - Develop frameworks, playbooks, and processes to systematically reduce churn and improve customer engagement across BJAK’s products. RETENTION & ENGAGEMENT CAMPAIGNS - Design, execute, and optimize CRM campaigns across email, push notifications, in-app messaging, WhatsApp, and other owned channels. - Build targeted lifecycle, behavioral, and segmented campaigns that improve activation, retention, and conversion. - Continuously test, iterate, and optimize campaigns based on performance data and customer insights. DATA, INSIGHTS & COMMERCIAL IMPACT - Analyze customer behavior, cohorts, funnel drop-offs, and usage patterns to identify risks and growth opportunities. - Translate data into actionable insights for upsell, cross-sell, renewals, and win-back strategies. - Track and report CRM performance against growth KPIs (retention rate, churn, CLV, repeat purchase, ROI)
Applying for this CRM and Retentions Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about BJAK?
Real rants from real employees. Read before you apply.