BJAK
insurance
CRMandRetentionsManager
“CRM and Retentions Manager at BJAK. Skills: CRM and retention strategy, Customer lifecycle management, CRM campaign execution and optimization, Data analysis for growth opportunities, Cross-functional collaboration. Define and own end-to-end CRM and retention strategy across the full customer lifecycle — onboarding, activation, engagement, retention, and reactivation.. Set clear goals and KPIs to drive repeat usage, policy renewals, cross-sell, and long-term CLV growth.”
What You'll Achieve.
Drive repeat usage; Policy renewals; Cross-sell; Long-term CLV growth; Systematically reduce churn; Improve customer engagement; Improve activation; Improve retention; Improve conversion; Improve onboarding flows; Improve product adoption; Improve feature utilization; Resolve friction points; Improve end-to-end customer journeys; Enhance loyalty; Enhance value; Customer loyalty; Lifetime value; Long-term revenue growth
Industry & Context.
Analytical skills; Analyze customer behavior, cohorts, funnel drop-offs, and usage patterns to identify risks and growth opportunities.
What They're Looking For.
Must Have
5–7 years of experience in CRM, Retention, Customer Success, or Lifecycle Marketing within fintech, insurance, e-commerce, or high-growth B2C platforms., Proven track record of improving retention, engagement, renewal rates, or CLV., analytical skills with hands-on experience in CRM tools, segmentation, cohort analysis, and performance measurement., Experience running multi-channel CRM programs and lifecycle campaigns at scale., Ability to work cross-functionally and influence Product, Marketing, Data, and Operations teams., communication skills with the ability to present insights and recommendations clearly to leadership.
What You'll Do.
Define and own end-to-end CRM and retention strategy across the full customer lifecycle — onboarding
Set clear goals and KPIs to drive repeat usage
and long-term CLV growth.
and processes to systematically reduce churn and improve customer engagement across BJAK’s products.
and optimize CRM campaigns across email
and other owned channels.
Build targeted lifecycle
and segmented campaigns that improve activation
and optimize campaigns based on performance data and customer insights.
Analyze customer behavior
and usage patterns to identify risks and growth opportunities.
Translate data into actionable insights for upsell
and win-back strategies.
Track and report CRM performance against growth KPIs (retention rate
Own CRM experimentation
and performance optimization.
Develop structured feedback loops to capture customer insights and pain points.
Support initiatives that educate customers and help them maximize value from BJAK’s products.
Ensure CRM communication is relevant
and aligned with BJAK’s brand voice.
How You'll Work.
Team & Collaboration
Partner closely with Marketing to align CRM initiatives with broader acquisition and brand campaigns.; Work with Product teams to improve onboarding flows, product adoption, and feature utilization.; Collaborate with Customer Support and Operations to resolve friction points and improve end-to-end customer journeys.; Act as the voice of the customer internally, advocating for improvements that enhance loyalty and value.
Communication Scope
Ability to present insights and recommendations clearly to leadership
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