dunnhumby
Tech / AI / Software
CRMAnalyst
Neural analysis suggests this role is
optimal for Mid+ candidates.
“CRM Analyst at dunnhumby. Skills: Salesforce adoption, business enablement, stakeholder engagement, training and communication. Develop and deliver Salesforce enablement and adoption strategies aligned with product roadmaps, release plans, and Agile ways of working.. Identify adoption gaps and opportunities, engaging stakeholders across Sales, Marketing, Operations, and Technology to drive consistent uptake.”
What You'll Achieve.
ensuring successful adoption and sustained business value from changes delivered through the Salesforce platform; drive consistent uptake; support business outcomes
Industry & Context.
analytical skills to measure adoption and value realisation; identify adoption gaps and opportunities; identify risks, and implement corrective actions
What They're Looking For.
Must Have
Experience working within Agile or product-led delivery models, understanding of organisational change management methodologies and practices, Experience designing and delivering training and enablement programmes, Experience in creating, maintaining, and managing documentation leveraging available tooling, including AI, analytical skills to measure adoption and value realisation, Business acumen with the ability to assess complex, cross-functional change impacts across people, process, and technology
What You'll Do.
Develop and deliver Salesforce enablement and adoption strategies aligned with product roadmaps
and Agile ways of working.
Identify adoption gaps and opportunities
engaging stakeholders across Sales
and Technology to drive consistent uptake.
Coordinate with Product Owners
and the Release Manager to create clear
targeted communications that explain the who/what/why/how of Salesforce releases.
Produce consistent messaging across channels and ensure alignment with product vision and process changes.
and deliver role‑based
task‑level training that covers both system use and expected user behaviours
translating Salesforce capabilities into practical
Maintain a central SharePoint hub with user materials
and the superuser register.
Collaborate with Superusers
Internal Communications
and product stakeholders to create scalable training approaches using dh tools
Define and track adoption and readiness metrics
gather post‑release feedback
and implement corrective actions.
Embed continuous improvement across change
and adoption practices to support business outcomes.
How You'll Work.
Team & Collaboration
Working closely with dunnhumby business leaders and users, and the Salesforce delivery team; engaging stakeholders across Sales, Marketing, Operations, and Technology; Coordinate with Product Owners, Business Analysts, and the Release Manager; Collaborate with Superusers, L&D, Internal Communications, and product stakeholders
Communication Scope
Excellent stakeholder engagement, facilitation, and communication skills; create clear, targeted communications; Produce consistent messaging across channels
Full Job Description
dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro. The CRM Analyst (Salesforce Adoption Lead) is accountable for ensuring successful adoption and sustained business value from changes delivered through the Salesforce platform. Working closely with dunnhumby business leaders and users, and the Salesforce delivery team, this role plans and delivers business adoption activities that prepare the organisation for new capabilities, process changes, and ways of working. The CRM Analyst brings a structured, people-centred approach for existing users and new starters, ensuring impacts are understood, stakeholders are engaged, and users are equipped to adopt Salesforce solutions effectively. This role embeds business enablement and feedback directly into the product delivery lifecycle. Key Responsibilities Develop and deliver Salesforce enablement and adoption strategies aligned with product roadmaps, release plans, and Agile ways of working. Identify adoption gaps and opportunities, engaging stakeholders across Sales, Marketing, Operations, and Technology to drive consistent uptake. Coordinate with Product Owners, Business Analysts, and the Release Manager to create clear, targeted communications that explain the who/what/why/how of Salesforce releases. Produce consistent messaging across channels and ensure alignment with product vision and process changes. Design, maintain, and deliver role‑based, task‑level training that covers both system use and expected user behaviours, translating Salesforce capabilitie
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