Amazon Digital UK Limited
Media
CreatorManager,PrimeVideo
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“Creator Manager, Prime Video at Amazon Digital UK Limited. Skills: Creator marketing, Influencer relations, Campaign development. Plan editorial content. Create editorial content”
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
Professional marketing experience, Experience using data, Experience managing cross-functional teams, Professional creator marketing experience
Nice to Have
Social media content production experience, Creator workflow processes experience, Hands-on creator relationship management, Talent partnership experience, Familiarity with creator tier classification, Performance scoring methodologies familiarity
What You'll Do.
Plan editorial content
Create editorial content
Iterate editorial content
Distribute editorial content
Bridge quantitative inputs
Create creator marketing campaigns
Develop relationships with creators
Maintain relationships with creators
Partner to create campaigns
Drive communication with influencers
Oversee creator partnerships
Maintain knowledge of creator economy
Influence marketing ideas
Integrate influencer participation
Build relationships with leads
Create reports with data
How You'll Work.
Team & Collaboration
Collaborative marketing teams; Collaborative PR teams; Collaborative media teams; Collaborative promotions teams; Collaborative partnerships teams; Internal Prime Video teams; Cross-functional teams
Full Job Description
Content & pop-culture junkies at heart, we passionately believe that the best stories empower people and drive meaningful conversation, one episode at a time. Our ambition is to connect authentically with customers through topical & locally-nuanced stories that entertain, delight and inspire. In this role, you will be responsible for planning, creating, iterating and distributing bespoke editorial content in various formats through social media platforms. You will understand how to bridge quantitative inputs (the science) with the qualitative characteristics of content, creators and talent (the art), and you will be expected to use those skills to make informed decisions and engage influencers in our marketing initiatives. We are looking for an Influencer Marketing Manager to join our team. In this role, you will be part of a dedicated group within the Marketing org that maintains relationships with influencers and fans of our series, films and brand. The team works collaboratively with marketing, PR, media, promotions, and partnerships to increase engagement and reach for Amazon titles and brand. As the Creator Marketing Manager, you will lead sourcing and maintaining an 'always-on' relationship with influencer talent, and create impactful creator marketing campaigns for brand and titles. Key job responsibilities - Create impactful creator marketing campaigns across Prime Video brand initiatives and Amazon MGM Studios titles - Develop and maintain direct relationships with creators - Partner with talent, influencers and Prime Video internal teams to create impactful campaigns that drive social conversation - Drive regular communication and engagement with influencers - Brief and manage a roster of creative, production, influencer, and social media agencies - Oversee creator partnerships balancing channel efficiencies/target, talent goals and content creative across titles and brand campaigns - Collaborate with a range of internal teams (e.g. PR, legal, creative, Am
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