Golden Pet Brands

CreativeVideoStrategist

$85–125k ~AI est. Burbank, California, United States; North Hollywood, California, United States Remote Friendly
The Brief

“Creative Video Strategist at Golden Pet Brands. Concept video ads. Script video ads”

What You'll Achieve.

Drive customer acquisition and growth; Scale video optimizations

Industry & Context.

Problems you'll solve

Data-driven approach; Test-and-learn approach

Eligibility Requirements

Available to drive, Occasionally travel

What They're Looking For.

Must Have

3-5+ years of experience in creative strategy, performance marketing, or direct response advertising, Experience writing and directing in fast-paced, digital-first environments, Exceptional concepting and storytelling skills, Mastery of on-set creative leadership, Understanding of how to successfully direct celebrity partners and actors, Ability to formulate strategies on how to market petcare products, Understanding of direct response marketing, Ability to work in a fast-paced and ever-changing environment, Available to drive and occasionally travel to locations

Nice to Have

UGC, branded content, social, or creator economy ideal, Experience applying AI tools to paid social ad creative

What You'll Do.

Direct celebrity partners

Formulate interview questions

Provide on-set leadership

Collaborate with editors

Provide feedback on edits

Assist conceiving graphics

Assist conceiving on-screen text

Analyze performance data

Create video optimizations

Incorporate AI capabilities

How You'll Work.

Team & Collaboration

Internal production teams; Post-production teams; Marketing teams; Production Supervisor; Production team; Camera crew

Communication Scope

Storytelling

Free ATS check

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