Canva
Computer Software
CreativeStrategist,GrowthMarketing
Neural analysis suggests this role is
optimal for mid candidates.
“Creative Strategist, Growth Marketing at Canva. Skills: creative strategy, growth marketing, performance marketing, data analysis, cultural fluency. Lead the creative flywheel — own the full creative cycle (research, briefing, production, editing, and analysis), driving sprint cycles with regional and global teams and developing testable ideas grounded in user insights. Analyse and optimise performance — dig into dashboards to spot winners, diagnose underperformance, and design creative tests, l”
What You'll Achieve.
drive real user growth; drive outcomes; optimise performance; make acquisition journeys seamless, engaging, and high-converting
Industry & Context.
diagnose underperformance; design creative tests; lift studies; attribution experiments
fluent in German
What They're Looking For.
Must Have
real, hands-on experience in creative strategy or performance marketing, understand platform-native formats deeply, rigorous about testing, use data to sharpen your thinking, genuine knowledge of the German market, move comfortably between global teams, agency partners, and local execution, self-directed, collaborative, take ownership of outcomes
Nice to Have
extensive experience in growth marketing with a focus on creative strategy across paid and organic social (Meta, TikTok, YouTube, Instagram), eye for platform-native creative and the frameworks to test, learn, and scale it, confident using performance dashboards, data tools, and measurement frameworks (including MMM and attribution) to drive decisions, fluent in German and English, experience briefing and iterating creative in cross-functional sprints, growth mindset — analytical, curious, and comfortable with ambiguity
What You'll Do.
Lead the creative flywheel — own the full creative cycle (research
driving sprint cycles with regional and global teams and developing testable ideas grounded in user insights
Analyse and optimise performance — dig into dashboards to spot winners
diagnose underperformance
and design creative tests
and attribution experiments in close partnership with analytics teams
Lead organic and paid social creative strategy — define what high-performing creative looks like for German audiences across Meta
and emerging platforms
building content systems informed by performance data and local cultural moments
and market insight — brief and review creator content to ensure it's on-brand and platform-optimised
and bring genuine cultural fluency to every project
Support conversion across the funnel — contribute to CRO initiatives to make acquisition journeys seamless
How You'll Work.
Team & Collaboration
working with agency partners; working with cross-functional teams; working with regional and global teams; working with analytics teams; working with in-house and agency teams; working with media buyers; working with data science; working with the Europe Growth Marketing Lead; working with agency partners across Brand, Product Growth, and Analytics
Process & Methodology
driving sprint cycles, briefing and iterating creative in cross-functional sprints
Full Job Description
Description Join the team redefining how the world experiences design Hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and How You Can Work This role is based in Berlin, with a hybrid working arrangement. Our Berlin hub is a place for collaboration and creative energy and we want you close enough to the German market to genuinely feel it. You'll have the flexibility to work in a way that suits you, with meaningful time in the office to connect with the team. About the Role As the Creative Strategist for Germany, you'll be the creative performance engine behind Canva's paid and organic marketing in the region — working at the intersection of data, storytelling, and cultural nuance to drive real user growth. This is a hands-on, insight-led role where local knowledge, analytical curiosity, and creative excellence drive outcomes. You won't manage a direct team, but you'll have real influence — over creative direction, agency partners, and the cross-functional teams who help bring ideas to life. What You'll Do * Lead the creative flywheel — own the full creative cycle (research, briefing, production, editing, and analysis), driving sprint cycles with regional and global teams and developing testable ideas grounded in user insights * Analyse and optimise performance — dig into dashboards to spot winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments in close partnership with analytics teams * Lead organic and paid social creative strategy — define what high-performing creative looks like for German audiences across Meta, TikTok, Instagram, and emerging platforms, building content systems informed by performance data and local cultural moments * Own UGC, localisation, and market insight — brief and review creator content to ensure it's on-brand and platf
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