True Classic

E-Commerce

CreativeStrategist

$85–125k ~AI est. Calabasas, California, United States FULL TIME
The Brief

“Creative Strategist at True Classic. Skills: Creative strategy, Performance marketing, Copywriting, Consumer insights. Own creative reporting. Own learning recaps”

What You'll Achieve.

Drive measurable business impact; Improve CPA; Scale winning concepts; Strengthen campaign effectiveness; Drive measurable business outcomes

Industry & Context.

E Commerce
Problems you'll solve

Translate customer insights; Translate performance data; Actionable creative testing roadmaps; Improve CPA; Scale winning concepts; Strengthen campaign effectiveness; Root cause analysis

What They're Looking For.

Must Have

Creative strategy experience, Performance marketing experience, Copywriting experience, Direct-response advertising experience, Meta experience, TikTok experience, YouTube/Shorts experience, CTV experience, Looker experience, Ads Managers experience, Creative analytics tools experience, Strategic thinking skills, Copywriting skills, Creative analysis skills, Consumer psychology skills, Translate performance data, Work cross-functionally, Manage fast-paced workflows, Drive business outcomes

Nice to Have

Familiarity with AIDA, Familiarity with PASDA, Familiarity with direct-response copy frameworks, Experience with CapCut, Experience with Premiere, Experience with Figma, Experience with Photoshop, Experience with Canva

What You'll Do.

Own creative reporting

Analyze creative performance patterns

Translate customer insights

Translate CX feedback

Translate performance trends

Develop actionable roadmaps

Connect media insights

Scale winning concepts

Build persona-based frameworks

Write high-converting copy

Develop messaging systems

Improve creative quality

Apply consumer psychology

Apply persuasion frameworks

Strengthen campaign effectiveness

Author performance-informed briefs

Reverse-engineer concepts

Provide clear direction

Provide feedback to creators

Provide feedback to editors

Provide feedback to production

Prototype creative direction

Communicate creative direction

Develop platform-native strategies

Maintain awareness of trends

Accelerate copy development

Ensure messaging compliance

Ensure claims compliance

Partner with Creative

Partner with Media Buying

Partner with Analytics

Align creative strategy

Integrate consumer feedback

Integrate behavioral trends

Collaborate with production

Collaborate with creators

Collaborate with legal

Collaborate with brand stakeholders

How You'll Work.

Team & Collaboration

Creative Director; Creative teams; Media Buying teams; Analytics teams; Customer Insights teams; CX teams; Production teams; Legal stakeholders; Brand stakeholders

Communication Scope

Creative reporting; Learning recaps; Creative briefs; Creative direction

Process & Methodology

Creative workflows

Free ATS check

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