CreativeStrategist

ABOUT PHOENIX Founded in 2019, Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian, wherever they are. Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers. If you thrive where big ideas turn into real impact, you'll fit right in here. We're a team of creative problem-solvers who move deliberately and collaborate in person, because we think the best work happens that way. At Phoenix, you'll find autonomy over your work, people who care about each other's success, and a mission that's making healthcare better for Canadians. WHAT WE'RE LOOKING FOR We’re looking for a Creative Strategist to help drive Phoenix's exciting growth plans. In this role, you’ll conduct media and market analysis to define and execute a creative testing roadmap. You’ll also collaborate closely with marketing managers, media buyers and lifecycle marketers to run and test growth experiments, developing a growing understanding of the key motivators behind purchase decision making in the category. We believe that a mix of data and creativity is key to a strong growth engine, so we’re looking for someone with a solid growth marketing background and a knack for coming up with creative ways to capture attention across different mediums. Responsibilities: - Maintain a strong pipeline of creative testing across marketing channels. - Collaborate closely with the creative team to develop high-performing ad creatives that convert. - Deepen your understanding of our customer personas to better empathize with their pain points. - Collaborate with other marketing and cross-functional teams to gather insights that enhance our lifecycle marketing efforts. - Conduct research across competitors, alternatives and other key leaders in Direct-to-Consumer marketing to ensure our creative strategy evolving with the market. - Be a